Posts by Gordon Fletcher

The Rise of Fractal Politics

6 June 2017

“The rise of fractal politics” was first submitted to the Nine Dots Prize in response to the question, “Are digital technologies making politics impossible?” The essay was written as a thought piece prior to the announcement of the 2017 UK General Election.

Dr Gordon Fletcher

Dr Gordon Fletcher

Fractal Politics

In this essay “the rise of fractal politics” describes the current state of development in advanced capitalist economies. This is a development that has been accelerated by digital technologies while also describing wider ranging changes in contemporary society and politics (Marcuse 2002). Equally, many of these social and political changes have themselves become possible because of digital technologies (Rosa 2013). This is the ever-present reminder that technology is both a product of the society that produces it and a key agent for its change (Laszio 1992).

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Is the Social Media Bubble about to burst?

21 November 2016
Dr Gordon Fletcher asks is the Social Media Bubble about to burst?

Dr Gordon Fletcher asks is the Social Media Bubble about to burst?

Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking.

These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users feared that the service was shutting down. One of Twitter’s headline purchases, the video service Vine, was also recently closed. A decision that, for some, served to reconfirm their fears.

Can this combination of actions be seen as signal that the social media bubble is bursting?

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Drone delivery is important #DronyMcDroneface

21 October 2016
Dt Gordon Fletcher

Dr Gordon Fletcher

The recent announcement that the UK’s Civil Aviation Authority (CAA) will work with Amazon to test drone delivery services has been met with a series of largely negative comments. The Sun called the experiment controversial and the Telegraph implied that some testing had already occurred around the Amazon Prime Air service.

The majority of reports did successfully identify the two major limitations to the commercial use of drones. The CAA does not permit the commercial flying of drones in urban areas unless the ‘pilot’ has ‘permission to operate‘. If you want to use a drone for non-commercial work and are unsure whether you need a permission, please see a short guide for non-comercial drone flights.

This permission is by no means trivial and requires expensive training from approved providers as well as the preparation of a flight manual. Even with this permission to operate there is the second limitation that a pilot must keep visual contact with their drone at all times.

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Pokemon Go App and the rise of #PokeBusiness

3 August 2016
Dt Gordon Fletcher

Dr Gordon Fletcher

There is no questioning the phenomenal rise of Pokémon Go app into our collective consciousness. The evidence is significant. Just two examples include, Pokémon Go app claims more players than Twitter users in the US and is the most downloaded app in its first week ever. Perhaps even greater evidence of the scale of this free game’s impact is the rapid appearance of criticism of the game’s mechanics.

Whether we are avid players or puzzled spectators the sudden collective awareness of this game certainly exceeds that of any other mobile app.

The combination of Nintendo’s well known characters with Niantic’s reality gaming engine has resulted in something that is compelling in itself, has broad appeal to a range of audiences and has already changed the day-to-day behaviour of many thousands of its most regular players. All of these factors have brought digital marketing related business opportunities for large and small businesses – as well as entrepreneurial individuals. We have entered the age of PokeBusiness.

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Five reasons to print a magazine in 2016

14 April 2016
Ignited Magazine - Issue 2

Ignited Magazine – Issue 2

With the release of the second issue of Salford Business School’s Ignited magazine, the most frequent question that I have been asked is simply, “Why?”

“Why?” is such a provocative question and on so many levels.

This alone is reason enough to respond. The underlying assumption in these enquiries is that everything should be solely digital. A view that, on the surface, appears justified. The Centre for Digital Business recently produced practical advice for SMEs in the form of a “Going Digital” report and the School has been shortlisted in the UK Blog Awards as well as the European Search Awards and the Digital Leaders 100.

In combination, and with other activities, this is an impressive footprint in the world of digital business for any Business School.

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2015: the year of connected business

27 August 2015
Dt Gordon Fletcher

Dr Gordon Fletcher

Five weeks into my new role as Dean of Salford Business School and I find myself at an important juncture of (furious) activity. To date, my personal challenge has been to balance a combination of pressures.

As a leading business school, we must ensure that we are fully capable to meet the needs of our students – to develop their personal, professional and technical skills and knowledge for their careers.

These complex needs are set against the demand that we fulfil our role in the wider world by shaping global business and management education – in particular in the areas of digital business, social business and sports business – by shaping policy and business decision making.

Of course, this combined sets of challenges do not require the reconciliation of incompatible requirements but rather to emphasise that this work is closely connected and part of the University of Salford’s new vision:

“By pioneering exceptional industry partnerships we will lead the way in real world experiences preparing students for life.”

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Digital Business Maturity Model: The future of #DigitalBusiness

31 October 2014
Gordon Fletcher

Gordon Fletcher

At the Centre for Digital Business we have recently been discussing what digital business is, the future of digital business and ways to understand the stages of digital development for any business.

The contrasts between Small and Medium-sized Enterprises (SMEs) and Large Multi-national Organisations (LMOs) are usually quite obvious in any comparative survey of business maturity or readiness.

But, digital is different.

For example, size, in terms of any conventional measure such as the number of employees, annual turnover or worse – in the first few years for a digital start-up at least – profit, become a bit confused in the world of digital business.

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Bitcoin’s blockchain could revolutionise more than just how we do #business

13 October 2014
Gordon Fletcher

Gordon Fletcher

Efforts to explain Bitcoin and cryptocurrencies in general have generally focused on how they are both a new form of money as well as a challenge to existing forms of money.

Cryptocurrencies are novel as they are only possible because of the ready availability of high-speed computing and networks. They are a challenge to today’s currencies because of their decentralised nature, taking them out of national governments’ control. Small signs that Bitcoin has filtered into the popular imagination include its appearance in US courtroom television drama The Good Wife, in an episode called “Bitcoin for Dummies“.

What has been given less attention is the mechanism that makes the bitcoin network possible, the blockchain. To own and use bitcoin or any other cryptocurrencies requires no knowledge of how the blockchain works. Nevertheless the concept is relatively straightforward. It is best thought of as a complete ledger of every bitcoin transaction ever made, of which every bitcoin user has a copy that is constantly updated as new transactions are made.

But this accounting analogy is something of a disservice; the bitcoin blockchain has the potential for so many other uses beyond exchanging value that it shouldn’t be ignored.

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5 management lessons that you learn from #Pinterest

19 September 2014
Gordon Fletcher

Gordon Fletcher

In the ten years since Tim O’Reilly coined and popularised the concept of Web 2.0 it has become the basis for many claims and blames. Invoking Web 2.0 has also become the vehicle by which many traditional roles are being redefined and extended (or at least claimed to be).

One of the most noticeable of these changes has been the role and meaning of the curator. Formerly associated almost exclusively with museums and galleries, curatorship was once solely a profession for maintaining and documenting artefacts assembled within a consciously organised collection. But Web 2.0 has changed our perspective of who a curator is and the basis for their activities on social networks such as Pinterest.

What management lessons can we learn from Pinterest?

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Kickstarter is turning into eBay as shoppers play investor

31 July 2014
Gordon Fletcher

Dr Gordon Fletcher

Crowdfunding has come a long way in its short history. Today, it is even changing the way we consume. What was once a way to give a largely ready product a helping hand on its final push to market has become a means for consumers to get involved with something still on the drawing board, or simply to buy innovative new products before they’re in the shops.

However, as with so many seemingly new ideas there is a longer history that stretches back prior to the presence of the web. The concept of seeking public patronage and multiple sponsors for projects has existed for many centuries in the arts, erecting statues and in publishing.

Just opening the front cover of any book of English local history published in the Victorian period will reveal a list of subscribers drawn from the local great and good who funded the project. Shakespeare’s earliest success arguably also comes from support similar to modern crowdfunding.

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