James Swann Digital Marketing

Do you need to join an online marketing course to get the right tools for your business? For anyone who grew up in the last twenty years or so, digital or online marketing is just another thing that happens. Yet for the rest of us (those with a few more wrinkles) it’s still a major phenomenon that has changed the way businesses of all shapes and sizes go about publicising their goods and services to potential customers locally or in the wider world.

Despite online marketing having been around since the nineteen nineties (arguably earlier) there are still many small and medium sized companies that are out of touch with the digital world and who require guidance in order to make full use of advertising and selling online. Unsurprisingly this has seen the emergence of many new digital agencies specialising in online and wider forms of digital marketing, such as marketing through mobile phone apps and interactive media.

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MSc Project Management placement experience to employment – Suhan Setty

I would like to tell you how my MSc Project Management placement was a springboard to full-time employment.

I am a mechanical engineer. It has always been a dream of mine to find employment here in England because I perceive the UK to be one of the world’s most technologically advanced countries.

I did a 6 month of work placement experience in Street Crane Company  Limited which I started in October 2015 as a part of my MSc Business Innovation Project module.

Street Crane Company is the UK’s largest overhead crane manufacturer. They have a history spanning more than 70 years and their products are synonymous with quality and reliability. The business was founded back in 1946 with capital of just £88 which they used to create an 800 square foot workshop and install basic machinery. Nowadays it is a £50 million turnover company, producing around 400 complete cranes and 2500 hoists and crane kits every year.

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Jennifer Faughnan

Twitter. A place where people update the world on the mundane occurrences of their every day lives in 140 characters or less, right? Well it doesn’t have to be –  it could actually be a good place to find a job!

I’m a MSc Digital Marketing student at the University of Salford Business School and recently started employment at PushON, an award winning Digital Marketing and eCommerce agency in Manchester. How did I land this amazing opportunity I hear you ask? Why, on Twitter, of course!

In this post I will share my personal experience of how to use Twitter to find a job. It began when I shared an article about how great a job as a “Social Media Manager” sounded. That was it – I simply shared my opinion on something I was passionate about.

You might have heard some people talk about a time where products and services find you based on your interests – well that time is now! And this is how it happened on Twitter for me:

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Dr R Balasubramaniam

One of the joys of working at the University of Salford is the opportunity to go to a variety of interesting lectures. Today, the Business School welcomed Dr R Balasubramaniam to share his theories on Enlightened Leadership. It was a fascinating talk on how self-awareness and self-enquiry creates mindful leadership, based on understanding what drives us and what drives others.

This is a synopsis of his theories.

“Human progress and development affects people from all walks of life and success in any field now demands a multidimensional and comprehensive perspective.  Governments and other Social Institutions are increasingly faced with preparing Leaders to operate in the social sector.  As they acquire competencies and knowledge about different subjects, many find themselves inadequately prepared for taking on leadership positions in this sector.  They are challenged by the complexity and diversity that a rapidly changing world presents them with.

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Pernille Doxrud, MSc Project Management

In January 2015 I began studying an MSc. in Project Management. One of the reasons I chose to study at University of Salford Business School, was the possibility of a placement experience in a company whilst writing the dissertation. I believe that the practical work experience you can gain from this postgraduate programme is unique; it gives you a different angle on the dissertation, as well as possibly opening doors to permanent employment.

Higher Education courses widen your horizons, make you a more aware person. But, whilst education for general knowledge is helpful, practical work placement experience is getting more and more important in the competitive work environment. It is often challenging to find a first job after being a student for many years. A work placement will improve your CV and gives you an opportunity to stand out from the crowd.

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Sophie Iredale

Yesterday, I found out that I was shortlisted for The Drums prestigious Women In Search Award 2016 (#WomenInSearch)! The Women in Search Award is a celebration of women in the field of search marketing, particularly those who have demonstrated expertise, creativity and innovation.

What is Search Marketing? In its simplest form, Search marketing is a form of digital marketing that aims to improve the visibility of a website or digital profile, such as a social media page, within a search engines results pages. The overall aim is to improve web page ranking and drive targeted traffic back to a webpage or profile. A variety of techniques, tactics, tools and strategies are utilised in the process. For more insight into Search Marketing, in particular search engine optimisation, visit this page.

The Drum said the initiative also aims to highlight the “gender imbalance in the search marketing industry and to showcase and celebrate the opportunity for women in the sector”.

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Joshua Jones
Team Director, Salford University Race Team

Ever wondered what goes into building and financing a formula one car?

A team of mechanical engineering and business students have been finding out!

For the first time ever the University of Salford is competing in Formula Student. It is the world’s largest student competition, involving 100 teams from across the world tasked with designing, building and racing a formula style single seat race car. This is a multi-disciplinary project and requires a team from across a number of subject areas including business where sponsorship and marketing activities are required to raise the funding for the car’s development.

Salford University Racing Team is a fantastic opportunity to work on a real world class project. Currently we are in our first year and we are looking to develop a critical mass of enthusiasts to keep the momentum going for many years to come.

Do you like fast cars and want to get closer to understanding how the racing business works?

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Le Hung, The Salford MBA student

Lê Tuấn Hùng came to Salford Business School from Vietnam to study for The Salford MBA. He had originally studied at the University of Transport and Communications in Hanoi, Vietnam, majoring in Construction Economics and after graduating, worked for a shipping company as a sales executive.

“My main job was to search for potential clients and convince them to use my company’s services, while dealing with and keeping existing clients the company had assigned. In this time, I achieved many new and well-known clients for my company. After that, I moved on to work for a Japanese freight forwarder as a sales manager.”

At this stage, Hùng realized that, if he wanted to progress his career, he would have to return to study to update his skills and to fill the gaps in his business knowledge.

“I realised that the practical experience and knowledge I had gained were not enough for the personal development of my career. At this time I also decided to study in a developed country to acquire this knowledge in the best way.”

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Dr Maria Kutar

For all #ClassOf2016 final year undergraduate students, Semester 2 of the final year here at Salford Business School is now underway! This week, to mark your time with the School and in anticipation of Graduation, we are taking class photos. Class photos were taken for the first time in 2015 with our Law students and proved a real success, so this year we will be taking photos across all programmes – it would be fantastic if we could get a full house!

The photoshoots are all taking place on the Peel Park campus, and your Programme Director will take you from class when it is time for your session. Claire Angel, our Student Progression Assistant, (who was a photographer in an earlier life!) is manning the camera, and staff from the School are on hand to make sure it all runs smoothly.

Salford Business School will be providing you all with an actual print for your wall, as well as a digital copy, as a memento of your time with us.

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Spiros Kontogiannis – MSc Marketing Alumnus

What did an MSc Marketing student do two years ago? The first blog post went live on this blog and at the time, I was a Marketing student working on my internship at Salford Business School. I was practising my business blogging skills by helping to develop a strategy for the Business School blog.

Now, fast forward two years and the blog has been nominated for the UK Blog Awards 2016 and has over 110 authors, 157 blog posts, resulting in over 100k page-views from global readership of 202 countries. And what about myself? Well, the internship at Salford Business School helped me to get a job in the industry – I now work as a Content Strategist at customedialabs.

So, my internship has made a direct impact on my career choice – and the content shared on the blog has triggered wider social media conversations on multiple social media channels – Twitter, LinkedIn, YouTube – helping other students, academics and business owners to learn and further refine their understanding of blogging for business purposes.

At the outset an important role for the blog was to allow academics to share research findings, current students to share their views and develop their own business blogging skills as well as alumni – like myself now – to come back to school and share my business experience after graduation and keep in-touch with the #SalfordBSchool community. Has this vision materialised?

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