The UK’s digital advertising spend reached a new record in 2013, valued at £6.3 billion. This double digit growth of 15.2%, highlighted in the study done by Internet Advertising Bureau and PricewaterhouseCoopers, is just one of many indicators showing a rapidly expanding industry. In such a competitive market, evidence based decision making is paramount. Every brand is […]
Salford Business School’s success with digital enterprise continued this week with winning the Little Chip Student Award 2014. It is one of the two Salford Business School’s projects short-listed for the Big Chip 2014 Awards. The Big Chips are far and away the biggest digital awards outside of London and the longest running in the […]
The digital economy is rapidly growing. At the core of this ‘new’ economy is digital business, its practices, business models and engagement with consumers. But what is digital business? Using LEGO® SERIOUS PLAY® we asked nine members of the Centre for Digital Business to describe what they mean when they discuss digital business. Not surprisingly digital […]
Inbound Marketing is the latest buzzword when it comes to digital marketing. What is it? How is it changing the way marketeers develop their long term strategies? On Friday 9 May 2014, an Inbound Marketing Workshop took place at the University of Salford. The workshop was organised by the Chartered Institute of Marketing (CIM) North West region and […]
Despite the potential damage of cyberbullying, it is alarmingly common among adolescent and teens. According to the i-SAFE foundation: Over half of adolescent and teens have been bullied online and about the same number have engaged in cyberbullying More than 1 in 3 young people have experienced cyberthreats online Over 25 percent of adolescent and […]
A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you : how a business can create a digital strategy, improve current digital presence or create a new one. Building a digital business involves a […]
The Passport to Trade 2.0 (P2T2) project website businessculture.org wins the European Search Awards 2014! The European Search Awards is an international competition celebrating the very best in Search Engine Optimisation (SEO), PPC (Pay-Per-Click), Digital and Content Marketing from around the world. Search Engine Optimisation was chosen as the main strategy to attract visitors to […]
This Massive Open Online Course (MOOC) looks at the security issues connected with social media platforms such as Facebook, Twitter, LinkedIn or Google+. This MOOC builds on content from the Information Security modules that is part of the BSc (Hons) Business Information Technology programme. This MOOC covers topics including… Controlling privacy settings Choosing and managing passwords Physical security […]
Technology is increasingly the starting point for business success and one of the most useful technologies is a blog. However, developing a blog for your business can sometimes appear to be quite a challenge. How to start a blog to bring additional revenue and increase business performance does requires some commitment of time, effort and knowledge. […]
Universities are facing a dilemma now that students have been discovered mining cryptocurrencies using campus facilities. Are these students displaying entrepreneurship or unacceptable behaviour? Harvard has decided it’s the latter, permanently banning an unidentified person from using its computer research facilities after they were found using a supercomputer to mine dogecoin. It is not known […]