Alex Fenton, Producer of the Creative Entrepreneur event

How can a business school teach entrepreneurship? Can you learn how to develop a business model or a marketing plan from a book? Meeting and hearing from successful international entrepreneurs sharing their real life stories, gaining feedback on ideas and establishing new links are all great ways to learn about entrepreneurship and grow your network.

At Salford we recognise the importance of strong links with industry. They help us keep our teaching relevant to the real world and mean we can offer great opportunities to help our students to get employment-ready.

Our Creative Entrepreneur event is a key example of this in practice. At the event, held annually at our state of the art campus at MediaCityUK, individuals from partner organisations volunteer their time and share their experience with students at the University of Salford.

At the latest event, on 25th of November 2015, we welcomed over 40 guest speakers who delivered an exciting programme of master-classes, panel sessions and installations to inspire, inform and entertain over 460 attendees. These were a combination of local businesses, University staff, students and local colleges. Several of our courses and modules were present, creating great opportunities for our students. Read on to find out more about key points from the event and what happened.

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MediaCityUK – tram station

University of Salford Business School has been in the eye-catching spot since its campus expansion into MediaCityUK. It is the first academic establishment that opened a campus at MediaCityUK, which grants it the Cutting Edge position in Digital Marketing related teaching and research.

I for one, had always a passion for a digital marketing career, and I find it a blessing to have the opportunity to study at Salford Business School and being able to benefit from the physical presence at MediaCityUK during my course.

Here are my greatest experiences so far which help me to boost my digital marketing career prospects and why I think if you are interested in this area you should choose MediaCityUK to be your destination:

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Media City UK Campus

I’ve been studying MSc Marketing at Salford Business School for seven months now and thought it was about time to do a bit of cheerleading.

Not with pom poms or anything, but don’t they say the pen is mightier? Here are five points to prove it:

1. SOCIAL MEDIA STUDY

When I decided to leave my decent and not badly paid job in London to get onto a Masters marketing programme and into a load of debt, it was essential from the off that the course covered social media marketing.

Amazingly, the University of Salford was one of very few universities whose masters marketing course included a module in Search and Social Media Marketing, and this was the first thing that turned my head.

Now I’m here and studying the Search and Social Media Marketing module (#SSMMUoS), I know I made the right move. I’m even beginning to get to grips with Search Engine Optimisation (SEO)!

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University of Salford Media City UK campus

If you fancy an exceptional career in Marketing, Salford Business School is the place to be. I am enrolled on the MSc Marketing program. My experience so far has been awesome and far beyond my expectations, studying at Salford University is an eye opener for me in the world of Marketing and business in general  as I have been able to acquire, identify and fine-tune the key skills needed for me to succeed in my career and also my personal life.

I have gained necessary skills in the area of reaching and building relationships with customers which sums up what marketing is. Marketing is an effective continuous communication about products or services to the customers. One of the key skills needed to accomplish that goal is analyzing the consumers to understand their purchasing behaviour. There are a thousand and one reasons that influence how customers relate to products and it is important for a competent marketer to be able to communicate value.

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Katrina Winstanley

My greatest experience at University of Salford was my time spent within the Salford Business School.

An MSc – or Masters – is something I was considering doing for some time. I completed my BSc in Professional Broadcast Techniques and afterwards, in all honesty, felt somewhat lost. Something I feel many graduates may be able to relate to.

However, during my BSc I undertook a module in IPR (Intellectual Property Rights), which was taught within Salford Business School. It became clear to me on reflection of my time spent as a University of Salford undergraduate, where my strengths and weaknesses lie.

For example, I was far more interested in my research for IPR than I was in producing my honours video project. This honesty and clarification was a milestone for myself. Working in a call centre for a soul destroying three months after graduating, I definitely knew that a big change of direction was needed!

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Sivashankar Chandrasekhar, Salford MBA student

Hello leaders of the future! I am Sivashankar from India, currently studying on the Salford MBA course at Salford Business School, University of Salford. In this Salford MBA review I have quite a lot to share with you – if you are aspiring to do one of the most prestigious post-graduate courses in business and management – Master of Business Administration (MBA).

An MBA is certainly not for the faint-hearted – you must have a minimum of three years full-time post study work experience with evidence of managerial responsibility. This is in addition to a good honours degree or equivalent in a business related subject. Once you managed these requirements you have to choose your pathways. For example, the Salford MBA offers you the option to specialise in Digital Business, Sports Business or just go for a generic MBA.

As a student who is mid-way through my MBA course, I took some time off to reflect on why I chose Salford Business School instead of other very strong options. This is my Salford MBA review of my experience so far.

Here are some of the reasons that led me choose this particular business school and you can decide whether I was right or wrong.

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Code Club visit to Salford Business School, MediaCityUK

Salford Business School engage with and assist organisations globally and locally on many levels. Core to our mission is the support and contribution to the thriving local and global digital economy.  Code Club is an initiative that gives children the opportunity to create and learn about digital projects building their experience and confidence.

On 7 July, children from Eagley Junior School Code Club in Bolton visited our state of the art building at MediaCityUK. The Code Club was started by Alex Fenton of Salford Business School working with Sophie Jacques at the school.

So, how did the trip of 18 junior Code Club members get on at  MediaCityUK? Read more…..

By Soupspoon (Own work) [Public domain], via Wikimedia Commons

During the one day programme a variety of innovative and engaging hands-on methods will be used to identify and understand the big challenges facing high street retailers, town managers and planners and everyday consumers.

The aim of this workshop is to identify and address current issues facing the future of our high streets. Using innovative methods (including Serious Play Lego and Science Fiction Prototyping) we aim to identify the issues and challenges being experienced by key stakeholders and work towards creating solutions and inform policy.

Findings from this workshop will be reported back to a network of practitioners, academics, and policy makers as a proactive outcome.

Why should you get involved in this workshop?

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