Posts by gtaylor

Granada Reports Video – ESRC Educational Apps Research

If you’re interested in learning more about our ESRC funded project “Investigating the educational potential of touchscreen apps for children’s early vocabulary”, check out our recent appearance on ITV Granada Reports.

Granada came to our lab here in the Allerton Building at the University of Salford. Families visiting the lab were interviewed and children were filmed wearing our eye tracking glasses while using touchscreen apps.

We’re incredibly excited to start this research project over the next few months so if you have a child aged 24-48 months and would like to take part, please get in touch with us here or email us on


New research will investigate children’s educational apps

RESEARCHERS are calling on nurseries and parents of young children to take part in a large study investigating the effectiveness of children’s educational apps.

Academics from the University of Salford and Lancaster University will spend three years using eye tracking glasses to find out whether the apps, which claim to help young children learn new words, have any effect on language development.

Dr Gemma Taylor, a developmental psychologist from the University of Salford, who is leading the project, said: “We live in a digital age and children are exposed to screens from very early on in life. With apps playing an increasingly prominent role in young people’s early environment, it’s vital we know how effective they really are.

“Many apps targeting children are classed as ‘educational’, but until now we’ve not had the research to know whether they actually work.”

Visiting nurseries 

The £234,000 study, funded by the Economic Social Research Council (ESRC), will see researchers go to nurseries across the North West to see how 2-4-year-olds interact with a specially developed experimental app.

Parents who want their children to take part will also be able to come to a lab in the University of Salford’s Allerton Building designed to look like a nursery.

Children will wear special glasses that track their eye movements, to see which parts of the screen they look at when using the app.

Following the sessions, the children will be shown a series of ‘novel’ words, which don’t exist in the English language and which they will not have come across before, to see whether using the app has any impact on their ability to learn new words.

Eye-tracking glasses

Researchers hope to have studied more than 250 children by the end of the study, as well as carrying out a full review of the educational children’s apps currently available on the market.

The eye tracking glasses will help us find out whether children are looking at what the developer wants them to look at – or whether they’re distracted by the pretty butterflies in the corner of the screen.

Dr Taylor said: “We want to find out what elements of apps help children interact with and learn from them, so we can direct app developers and parents towards them.

“The eye tracking glasses will help us find out whether children are looking at what the developer wants them to look at – or whether they’re distracted by the pretty butterflies in the corner of the screen. We recognise that technology will move on a lot during the three years of the study, but we will be able to produce a series of principles that app developers can follow.”

Anyone who wants to participate in the study should go here or contact


This article was originally posted on University of Salford News

Welcome to the Salford Cognitive Development Lab space

Good afternoon,

We’ve been working on our lab space in the Allerton building at the University of Salford for a while now and we wanted to share a couple of photos to show off our child friendly lab space.

We have a play area for children to relax and warm up before we start running our studies.

We have a space for parents to enjoy a cup of tea or coffee (in a spill proof cup) in the same room while we explain the study and answer any questions.

We then have a space in the same room to run our studies while parents sit back and watch.


In our studies, parents remain with their children at all times. Our main priority is to make sure that participating in our studies is enjoyable for both parents and children.


We hope you’ll visit the lab soon to take part in one of our studies for children aged 2-4 years.


Gemma & the Salford Cognitive Development Team

Eve Bent is awarded a British Psychological Society (BPS) Undergraduate Research Assistantship

It is an honour to have been chosen to be a recipient of the BPS Research Assistantship scheme and I am excited to be part of this project with Dr Gemma Taylor. I will be working on a project titled: “Investigating the role of children’s visual attention on the video deficit effect” during the summer with 2-1/2-year olds to 3-year old. Please get in touch if you’d like to take part!

As part of the BPS Research Assistantship scheme we will be running a study examining the role that attention plays in learning from 2D screens (e.g., television) and learning from real world 3D interactions. Previous research has suggested that children up to 3 years of age are not able to transfer knowledge from 2D to 3D and vice versa very easily (this is known as the video deficit effect). We aim to examine the role attention has to play during learning when transferring knowledge from 2D to 3D. With the aid of my supervisor, Dr Gemma Taylor, we will use eye tracking glasses to examine where children are looking when watching an imitation demonstration either live or on television. We hypothesise that children’s attention during learning will be related to their learning and their ability to transfer what they have learnt from 2D to 3D.

Eve wearing the eye tracking glasses in our lab

It’s really important to investigate how children learn from digital screens because children are growing up in a digital age surrounded by digital media. It is estimated that nearly 96% of three to four year olds watch a television for 15 hours or more a week, and nearly half (41%) watch TV programs on tablets and other devices as well as regular television viewing (Ofcom, 2016).

I will be presenting my findings at the BPS 2019 Annual Conference and I look forward to the opportunities that the studentship will present me with on my career path to become a Developmental researcher.

Introducing Joanna, our Research Assistant


I received my MA in Psychology from Jagiellonian University (full 5-years programme) in 2013. In my thesis, I focused on attention functioning in Polish-English bilingual children living in the UK. Two years later I completed a BA in Portuguese language from the same university. In my BA project, I was interested in language switching in Portuguese speakers living in the UK.


Since then I have worked as a project coordinator and/or research assistant on several projects, investigating language and cognitive development in bilingual children, their narrative and phonological skills as well as functioning of memory and attention in teenage bilinguals. I have cooperated with different universities – Jagiellonian University, University of Warsaw, City, University of London and University of Reading. In my most recent position, at the ESRC International Centre for Language and Communicative Development (LuCiD) at University of Manchester, I have worked as a researcher on a project investigating how Polish, Finnish and Estonian children learn to use and understand nouns and verbs correctly. Contrary to English, in which nouns can have only one possible ending added to them (–s, to indicate plural nouns, e.g. table-tables), each noun in Polish, Finnish and Estonian can have many different endings that can be attach to it, depending on the context in which a speaker wants to use a given noun (for example ‘table’ in Polish would have a different ending attached to it in each of these contexts: “There is a cup on the table”, “Look at the table!”, “There is no table here”, etc.). Because of the complexity of noun and verb systems in Polish, Finnish and Estonian, our research team was interested in how children are able to learn so many different rules and endings and become fluent speakers.


As part of my experience as a researcher on various projects, I have recruited and tested children aged 3 to 8 and teenagers, and tested them with language, memory and attention tasks; I have also designed experiments in forms of games, which measured children’s language learning. I have always enjoyed public engagement activities supporting the impact agenda for the projects I have worked on – especially running workshops on language development for parents and practitioners.


I am currently finishing my PhD at the Department of Psychology, University of Warsaw. In my research, I am interested in the role of internal and external factors in fostering balanced language development in bilingual children.


I am very excited about starting a new research chapter in my career and being part of the ESRC funded project “Investigating the educational potential of touchscreen apps for children’s early vocabulary acquisition” with Dr Gemma Taylor (University of Salford) and Professor Padraic Monaghan (Lancaster University). I am thrilled about the strong societal impact of the project; I believe that clear scientific evidence and guidelines for children’s educational apps use would provide invaluable knowledge for parents, early years practitioners and app developers.

Introducing Kat, one of our Undergraduate Research Assistants

I’m a 1st year Psychology and Counselling student at the University of Salford.

I’m the middle child of five, when I was growing up my mum was a childminder and I loved helping her with the children she looked after. I have always wanted to work with children and once I finished high school I went to college to complete a diploma in childcare and education.  After college I worked as a qualified early years educator for 13 years, working with children under the age of 5. While working in nurseries I took on different roles, first senior, then Every Child a Talker (ECAT) champion, and finally Special Educational Needs Co-ordinator (SENCO).

During my ECAT training I heard about ‘The 30-million-word gap’ a difference in the words spoken by children from the wealthiest and poorest families by the age of three. “Simply in words heard, the average child on welfare was having half as much experience per hour (616 words per hour) as the average working-class child (1,251 words per hour) and less than one-third that of the average child in a professional family (2,153 words per hour)” (Hart & Risley, 2003, p.8). This caught my attention and made me want to find new ways of helping children to learn. This, as well as my love for helping children with special educational needs, made me decide that I would need to further my education at university. 

Becoming a Research Assistant working with Dr Gemma Taylor was very exciting for me, especially knowing the first study I’ll be working on with her is investigating ‘The role of digital reinforcement’. The ages that children are using different types of media are getting younger. The Early Years Foundation Stage (EYFS) even states that children should know that information can be retrieved from computers by 30-50 months. I find this so interesting and often wonder how it will impact on their overall development.

As a Research Assistant I will be working closely with parents, nurseries, and children helping collect data and coding it.



Hart, B., & Risley, T. R. (2003). The early catastrophe: The 30 million word gap by age 3. American educator, 27(1), 4-9.


Follow Kat @Kajohnson104


Introducing Eve, one of our Undergraduate Research Assistants

I’m Eve and I am a research assistant for Dr Gemma Taylor in the Salford Cognitive Development Lab. I am a 2nd year Undergraduate full honours Psychology student at the University of Salford and a mother of four children aged 4, 6, 9 & 11 years.

In my role as a Research Assistant in the Salford Cognitive Development Lab, I have a range of responsibilities. I work with Dr Taylor to develop the videos and toys that we use in our studies. I also communicate with parents and nurseries to explain our studies and run the studies with young children. We always make sure that everyone enjoys taking part in the studies. I am fascinated by the current research in the lab examining the role of digital media on children’s development.

As a mature student, I have worked with children for many years across my career and have previously undertaken a Foundation degree in children’s learning and development. It was from this work with children that my interest in Developmental Psychology was sparked. It fascinates me why children do things, how they learn the skills they have so quickly and how they interact with the world around them. One of my areas of interest specifically is how children are developing in this ever-changing world of digital technology. Modern children have more access to the digital world than ever before. Although children’s digital media use is often portrayed negatively in the media, there may be a multitude of benefits that we have yet to discover. This is where my role within the Cognitive Development Lab begins to align with my interest in children’s development. My experience as an undergraduate research assistant so far has already given me a great insight into what my career could be if I continue to aim down the path of a Developmental Psychology Researcher.


Follow Eve @mummyevie 


Prestigious Research Funding for Dr Gemma Taylor

Dr Gemma Taylor, Lecturer in Psychology in the School of Health Sciences has scooped a prestigious early career researcher award from the Economic Social and Research Council (ESRC).

The New Investigator Grant which is set to be around £234,000 was awarded to Gemma for her project “Investigating the educational potential of touchscreen apps for children’s early vocabulary acquisition.” New Investigator Grants form one element of the ESRC’s support for early career researchers and the scheme is specifically aimed at supporting those looking to make the transition to an independent researcher through managing their first major research project. Gemma will be working with Dr Sarah Norgate (Mentor) and Professor Padraic Monaghan (CI at the University of Lancaster).

Gemma has worked at the University for just over the year and has already received internal recognition, receiving a Vice-Chancellor’s Early Career Research Scholarship August 2017-2018 for research around “Children’s selective imitation of desirable and undesirable actions: The role of digital reinforcement”.

In the main, her research looks at understanding the impact of digital media on children’s cognitive development. A dedicated website will be set up for the project.

This article was originally posted on University of Salford Internal Communications

Apps ‘don’t affect children’s language development’ if parents still read stories

WATCHING television or playing with smart phone apps does not have any effect on children’s language development – providing they still spend time reading – researchers have found.

A study led by University of Salford developmental psychologist Dr Gemma Taylor and published in the Journal Of Children And Media, has found that as long as parents or carers spend time reading with young children, and this time is not reduced in place of television or touchscreen devices such as iPads, children’s exposure to this media should have no effect on the size of their vocabulary.

A team of researchers from the University of Salford and the ESRC International Centre for Language and Cognitive Development at Lancaster University used online questionnaires to get data from 131 parents of children aged 6-36 months.

The parents were asked a series of questions about the amount of time their children typically spend watching TV, using devices such as smart phones or tablets, or either reading or having stories read to them.

They were also asked to complete the UK Communicative Development Inventory (CDI) – a detailed checklist of words from different categories such as animals, household items and food and drink – which their children were able to say and understand.

Of the families surveyed, 99 per cent of children were read to daily, 82 per cent watched television and 49 per cent used mobile touchscreen devices daily.

The researchers found a positive relationship between the amount of time children spent reading or being read to and their vocabulary size, but time spent watching television or using mobile devices had no relationship – as this reading time was not offset by time in front of screens.

Dr Taylor said: “Children are now growing up in a digital age surrounded by a wide range of media, and scrolling across the screen of a tablet is as natural for a three-year-old as flicking through a picture book.

“Mobile touchscreen use among children is also increasing, and there is some concern that this is taking the place of time spent between children and parents which is crucial to language development.

“Our findings showed that, in the sample we looked at, the children’s vocabulary size was not affected by time in front of mobile devices, as the parents were still spending time reading with them.

“However, it’s important to note that the sample we looked at was made up of highly educated families, and in order to study this issue more broadly we would need to look at a much larger group of parents.”


This article was originally posted on University of Salford News


Welcome to the University of Salford Cognitive Development Lab blog page!

Children are growing up in an increasingly digital age, surrounded by digital media in the home, nursery and at school. We are interested in investigating the role of digital media on children’s cognitive development.

We run our studies at our lab in the Allerton building at the University of Salford and at local nurseries.

For more information about our lab please see our website