A number of technology innovations have been recently enabled through Raspberry Pi. What is Raspberry Pi? In a nutshell, it is a low cost, credit-card sized computer that you can plug into a computer monitor or TV, and use standard keyboard and mouse to work with it. These Raspberry Pi devices are enabling people of […]
Have you heard about beacons? How do beacons work? Beacons are one of many technologies that Salford Business School’s PUPRU is working with. If you don’t know by now what #PUPRU is, you can read about it here. The #PUPRU team are a group from the Centre for Digital Business with a focus on researching […]
With the release of the second issue of Salford Business School’s Ignited magazine, the most frequent question that I have been asked is simply, “Why?” “Why?” is such a provocative question and on so many levels. This alone is reason enough to respond. The underlying assumption in these enquiries is that everything should be solely […]
Yesterday, I found out that I was shortlisted for The Drums prestigious Women In Search Award 2016 (#WomenInSearch)! The Women in Search Award is a celebration of women in the field of search marketing, particularly those who have demonstrated expertise, creativity and innovation. What is Search Marketing? In its simplest form, Search marketing is a […]
Salford Business School Academics show innovation and insight in business thinking. I am delighted to be able to introduce you to the second issue of the Salford Business School (#SalfordBSchool) magazine Ignited. Having recently joined the School I had done my research before I joined as Dean. I knew that Salford has a great reputation […]
How can a business school teach entrepreneurship? Can you learn how to develop a business model or a marketing plan from a book? Meeting and hearing from successful international entrepreneurs sharing their real life stories, gaining feedback on ideas and establishing new links are all great ways to learn about entrepreneurship and grow your network. At Salford we recognise […]
Salford Business School and The Candidate Ltd have been short-listed by the Northern Digital Awards 2016. This recognition in the category of “Digital Marketing Campaign – Third Sector” is for the success with student recruitment to the free Massive Open Online Course (MOOC) which is part of an international collaboration developing Digital and Social Media […]
A Digital marketing strategy is critical for organisations operating in markets with high Internet penetration. However, one of the challenges in digital marketing is that it is based on communications using technologies where hardly a week goes by without a search engine ranking algorithm update or a social network update. Keeping track of the technical […]
The Pop-up Research Unit (PUPRU) is a bespoke robust mobile display space intended for regular ad-hoc installation. It can pop-up in a range of public spaces including the high street, inside shopping malls, in the foyer of business premises, and at education institutions (primary schools, high schools, universities etc.) The digital revolution has significantly impacted […]
Salford Business School is once again opening its doors to our cutting edge campus at MediaCityUK to you, your friends and colleagues! We are bringing together our centres of Digital Business, Sports Business and Social Business to provide inspiration and education for all, thinking about global opportunity in a connected world. Whether you are a student, young entrepreneur, […]