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Posts about: Centre for Digital Business

What is a Raspberry Pi? #PUPRU

31 May 2016
What is a Raspberry Pi? #PUPRU

What is a Raspberry Pi? #PUPRU

A number of technology innovations have been recently enabled through Raspberry Pi. What is Raspberry Pi?

In a nutshell, it is a low cost, credit-card sized computer that you can plug into a computer monitor or TV, and use standard keyboard and mouse to work with it.

These Raspberry Pi devices are enabling people of all ages to explore computing, and learn programming in languages like Scratch and Python. They can do many things that you can do with a traditional computer, such as browsing the internet, play high-definition video, make spreadsheets, word-processing, and play games. Originally, they were designed to be used in education for creative teaching and learning.

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How do beacons work? #PUPRU

13 May 2016
How do beacons work?

How do beacons work?

Have you heard about beacons? How do beacons work? Beacons are one of many technologies that Salford Business School’s PUPRU is working with. If you don’t know by now what #PUPRU is, you can read about it here. The #PUPRU team are a group from the Centre for Digital Business with a focus on researching the use of emerging and disruptive technologies in business. Disruptive technology is defined as:

… new digital goods and services that revolutionise, change and disrupt accepted methods of performing business activities and transactions …

We have all been exposed to disruptive technologies, but perhaps not been aware. All disruptive technologies have potential to be the next big thing, creating significant opportunity, as with past disrupters like the Internet, smart phones and Google. You may not see the relevance, but unforeseen digital disruption drastically impacts business revenues. For example, GAME group closed 277 stores in the UK and Ireland in 2012 when consumer habits changed and more people began downloading their games. EE’s 2015 third quarter results showed a 10.3% collapse in voice minute revenue as customers moved to VOIP communication apps like Facebook Messenger, WhatsApp, and WeChat. Desktop PCs and laptop sales declined by 9.5% in 2015 with increased global demand for tablets and smart phones. It is no longer necessary for you to own desktop PC devices when there are cheaper mobile alternatives, offering mobility and additional functionality. A new service could disrupt an existing business and is a strong motivator to rethink IT strategy and align it with business strategy. This is where #PUPRU comes in and looks to engage with organisations investigating the use of emerging disruptive technologies in their strategies.

Now – to beacons – what are they?

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Five reasons to print a magazine in 2016

14 April 2016
Ignited Magazine - Issue 2

Ignited Magazine – Issue 2

With the release of the second issue of Salford Business School’s Ignited magazine, the most frequent question that I have been asked is simply, “Why?”

“Why?” is such a provocative question and on so many levels.

This alone is reason enough to respond. The underlying assumption in these enquiries is that everything should be solely digital. A view that, on the surface, appears justified. The Centre for Digital Business recently produced practical advice for SMEs in the form of a “Going Digital” report and the School has been shortlisted in the UK Blog Awards as well as the European Search Awards and the Digital Leaders 100.

In combination, and with other activities, this is an impressive footprint in the world of digital business for any Business School.

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Business School Student shortlisted for #WomenInSearch Award

6 April 2016
Sophie Iredale shortlisted for the Drum

Sophie Iredale

Yesterday, I found out that I was shortlisted for The Drums prestigious Women In Search Award 2016 (#WomenInSearch)! The Women in Search Award is a celebration of women in the field of search marketing, particularly those who have demonstrated expertise, creativity and innovation.

What is Search Marketing? In its simplest form, Search marketing is a form of digital marketing that aims to improve the visibility of a website or digital profile, such as a social media page, within a search engines results pages. The overall aim is to improve web page ranking and drive targeted traffic back to a webpage or profile. A variety of techniques, tactics, tools and strategies are utilised in the process. For more insight into Search Marketing, in particular search engine optimisation, visit this page.

The Drum said the initiative also aims to highlight the “gender imbalance in the search marketing industry and to showcase and celebrate the opportunity for women in the sector”.

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Ignited: Salford Business School Magazine

23 March 2016
Professor David Spicer

Professor David Spicer

Salford Business School Academics show innovation and insight in business thinking.

I am delighted to be able to introduce you to the second issue of the Salford Business School (#SalfordBSchool) magazine Ignited. Having recently joined the School I had done my research before I joined as Dean. I knew that Salford has a great reputation for innovation in applied, industry focused programmes and research. When I arrived, I was delighted to find out just how much great work was being done here at Salford that I wasn’t yet aware of. This magazine showcases some of the best in thinking and research here at Salford. I’ll highlight just some of the articles below.

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Creative Entrepreneur – Next Generation business event

22 January 2016
Alex Fenton, Salford Business School

Alex Fenton, Producer of the Creative Entrepreneur event

How can a business school teach entrepreneurship? Can you learn how to develop a business model or a marketing plan from a book? Meeting and hearing from successful international entrepreneurs sharing their real life stories, gaining feedback on ideas and establishing new links are all great ways to learn about entrepreneurship and grow your network.

At Salford we recognise the importance of strong links with industry. They help us keep our teaching relevant to the real world and mean we can offer great opportunities to help our students to get employment-ready.

Our Creative Entrepreneur event is a key example of this in practice. At the event, held annually at our state of the art campus at MediaCityUK, individuals from partner organisations volunteer their time and share their experience with students at the University of Salford.

At the latest event, on 25th of November 2015, we welcomed over 40 guest speakers who delivered an exciting programme of master-classes, panel sessions and installations to inspire, inform and entertain over 460 attendees. These were a combination of local businesses, University staff, students and local colleges. Several of our courses and modules were present, creating great opportunities for our students. Read on to find out more about key points from the event and what happened.

 

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Digital and Social Media Marketing MOOC: #NorthernDigitalAwards

16 December 2015
Northern Digitals Awards 2016

Northern Digital Awards

Salford Business School and The Candidate Ltd have been short-listed by the Northern Digital Awards 2016. This recognition in the category of “Digital Marketing Campaign – Third Sector” is for the success with student recruitment to the free Massive Open Online Course (MOOC) which is part of an international collaboration developing Digital and Social Media Marketing masters course (JEMSS project).

The objective of the iversity.org hosted course was to create an online campaign to promote a Massive Open Online Course (MOOC) in Digital and Social Media Marketing to global digital marketing enthusiasts and attract 3,000 student sign-ups.

As the course development is co-funded with support from the European Commission, MOOC promotion activity must deliver agreed EU objectives. This included the dissemination activity from 4 European partner universities: University of National & World Economy (Bulgaria), City College (Greece), Kaunas Technical University (Lithuania) and University of Lodz (Poland). All digital marketing communications were managed by England’s Salford Business School (lead partner) and The Candidate Ltd – both part of the Northern Powerhouse.

Why was this digital marketing campaign short-listed by the Northern Digitals Awards?

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How to implement your digital marketing strategy

12 December 2015
Aleksej Heinze providing his view on how to get a work placement

Dr Aleksej Heinze

A Digital marketing strategy is critical for organisations operating in markets with high Internet penetration.

However, one of the challenges in digital marketing is that it is based on communications using technologies where hardly a week goes by without a search engine ranking algorithm update or a social network update. Keeping track of the technical changes alone becomes a major task and then there is the need to work out how these changes affect an individual organisation and ultimately its business model.

No organisation wants to follow in Blockbuster’s footsteps and have to close due to not keeping up with the latest technological offerings and how the changes impact on their customers. Researching and teaching digital marketing over the last 10 years has shown that whilst there is change there are also a number of constants.

As we discuss on our Digital Marketing Strategy course, the success of a digital marketing strategy is always dependent on its implementation. How do organisations go about developing and implementing their long term (from 3 to 5 year) plans in such a fast paced and constantly changing environment?

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What is #PUPRU?

21 November 2015
#PUPRU // Salford Business School Popup Research Unit

#PUPRU

The Pop-up Research Unit (PUPRU) is a bespoke robust mobile display space intended for regular ad-hoc installation. It can pop-up in a range of public spaces including the high street, inside shopping malls, in the foyer of business premises, and at education institutions (primary schools, high schools, universities etc.)

The digital revolution has significantly impacted business. The Unit provides Salford Business School and particularly members of the Centre for Digital Business with a creative platform to support research projects. Some of the research areas could be 4G Retailing, Digital Marketing and Digital High Street, with a focus on business exploitation, implementation and integration of a range of digital technologies, tools and methods.

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10 reasons to attend Creative Entrepreneur 2015 #CreativeEnt

13 September 2015
Alex Fenton - Creative Entrepreneur

Alex Fenton

Salford Business School is once again opening its doors to our cutting edge campus at MediaCityUK to you, your friends and colleagues! We are bringing together our centres of Digital Business, Sports Business and Social Business to provide inspiration and education for all, thinking about global opportunity in a connected world.

Whether you are a student, young entrepreneur, graduate or a seasoned professional you will find great opportunities to inspire your entrepreneurial business thinking at our Creative Entrepreneur 2015 event.

Meet young entrepreneurs amongst our students, members of staff or many other businesses from near and far. Join us at this open innovation space at MediaCityUK on Wednesday 25 November from 9.00am to 5.00pm.

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