Salford Business School alumna, Lorna Cole, graduated with a BSc (Hons) in Business Studies and Marketing Management in 2011. Since graduating, Lorna has moved to Abu Dhabi working as a Marketing and Communications Officer at Global Medical Solutions. Lorna is one of our many alumni who is making the most of the knowledge gained as part of her studies at […]
The recent release of a book by Matthew Bayliss concerning the South Pacific tribe who worship Prince Philip echoes my own experience and observation of cargo cults at Salford Business School in reverse and, consequently, draws me to an alternative set of observations and conclusions. For example, there is the Prince Philip cargo cult island […]
Patience at Manchester United has run out. David Moyes has been sacked possibly sooner than was expected, but entirely predictably given the huge financial pressures that were looming if the team continued to under-perform. As Old Trafford veteran, Ryan Giggs, steps temporarily into the hot seat, it is important not to lose sight of the […]
Despite the potential damage of cyberbullying, it is alarmingly common among adolescent and teens. According to the i-SAFE foundation: Over half of adolescent and teens have been bullied online and about the same number have engaged in cyberbullying More than 1 in 3 young people have experienced cyberthreats online Over 25 percent of adolescent and […]
Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing and its relevance to business. We will look at the following issues: Digital marketing Differences between digital and physical marketing Content and customer […]
A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you : how a business can create a digital strategy, improve current digital presence or create a new one. Building a digital business involves a […]
“Computers were made by and for people with Asperger’s Syndrome,” goes the joke – but one with a grain of truth. “Academic life suits Aspies” goes another – but is it still true? I was diagnosed with Asperger’s Syndrome in 2003, though I had it most of his life, unknown. On discovering this, my wife, […]
This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business: What a family business is Project management tools and techniques Family business marketing principles Family business use of relevant social media networks After introducing the concept of family business […]
This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business. In particular we will look at… Branding Marketing Leadership Place of family business within the wider business environment What makes family business different to other businesses? The starting point is a definition of a family business and some […]
From Timpson to Warburtons, some of our most enduring brands and favourite products have been created by family firms. Their high profile bust-ups, incredible wealth and social conscience have guaranteed constant interest from academic scholars, policy-makers and the wider public. We estimate that in the UK, family businesses are responsible for 40% of private sector […]