Manchester, viewed by many as the UK’s second city, is a magnet for activity. Whether it’s the music scene, the shopping, the sports.. it has everything. With the population now being over half a million (Greater Manchester – 2.5m+) and with this figure growing by the day; there has never been a time where advertisers have been able to reach out to as many people and achieve local fame. Have you considered advertising in Manchester?

Clear Channel Direct specialise in Outdoor advertising for Small to Medium sized Enterprises (SMEs); with their reach of 89% of people across Manchester meaning they are able to effectively target practically any audience (Source: Talon Outdoor).

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Corporate reputation, corporate reputation management and online reputation management are all becoming familiar terms to the world’s largest companies and their leaders. We at Reputation Consultancy are helping them to make sense of them all.

As they come to terms with the consequences of digital communications; with a new generation of connected and engaged stakeholders and with the rapid speed of online conversations, the appetite to understand, measure and manage online reputations has never been so strong.

And many are struggling.

From the corporate reputations of the FTSE 250 and the Fortune 500 to the local electrician at the end of your street, businesses across the world are waking up to the fact that reputation can make or break a brand and a business, in hours. Knowing how best to manage and measure that reputation in a digital world is now crucial for sustained success.

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“How to advertise my business” is the question that most small businesses are asking. Unlike large, national companies who have a near-unlimited advertising budget, small businesses have to research heavily, evaluate and decide which type of advertising is suitable for their business and, more importantly, is the most cost-effective. Small businesses simply cannot afford to waste their budget on the wrong people, at the wrong time; it has to reach their desired target audience in the right mindset.

With so many advertising options available to small businesses, it’s no surprise that business owners are left scratching their heads. Online advertising, social media, press, radio and outdoor – the list goes on. Clear Channel Direct was launched in 2014 with a focus to help small-to-medium sized businesses grow and, since launching, has worked with thousands of organisations, enabling them to advertise locally on billboards, bus shelters and various sizes of digital screens.

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