Ad Blocking Should Be Banned

By Nov.22, 2018

Ok, so ‘Ad blocking should be banned’, maybe a little overdramatic, but Internet adverts are the primary source of revenue for most of the websites. The majority of sites are free to browse which is thanks to the advertisements displayed on the web pages. This model of the internet has been steady over the last […]

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Seasonal Marketing: Learning What Works For Your Brand

By May.01, 2018

When I did my research as part of my Business Innovation Project at Salford Business School in 2014, I was not aware of the huge effect seasonality has in a brand or a business. While I was aware of the search trends and interests of the public, little I knew how much companies get affected […]

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Small business SEO – Digital Marketing Strategy for Ivory Promise Brides

By Jan.04, 2018

During the Christmas break, I’ve been helping out Ivory Promise Brides in Bolton with their small business SEO strategy. Like a lot of small companies Ivory Promise have a WordPress website. They are selling designer wedding dresses from the likes of Pnina Tornai, Eve of Milady, Naama & Anat, Blue by Enzoani, Mon Cheri and Charlotte Balbier.  I hadn’t heard of […]

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Advertising in Manchester

By Apr.13, 2017

Manchester, viewed by many as the UK’s second city, is a magnet for activity. Whether it’s the music scene, the shopping, the sports.. it has everything. With the population now being over half a million (Greater Manchester – 2.5m+) and with this figure growing by the day; there has never been a time where advertisers […]

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How to manage online corporate reputation #unitedairline

By Apr.13, 2017

Corporate reputation, corporate reputation management and online reputation management are all becoming familiar terms to the world’s largest companies and their leaders. We at Reputation Consultancy are helping them to make sense of them all. As they come to terms with the consequences of digital communications; with a new generation of connected and engaged stakeholders […]

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The beginners guide to researching, creating and marketing an online business

By Apr.13, 2017

All entrepreneurs have a dream of starting a business, watching it grow and making their millions, but to do that in this day and age without using the internet would almost unthinkable.  The internet is a global phenomenon with an estimated 3.2 BILLION users. 45.9 Million in the UK alone, 89.8% of the population! If […]

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SEO courses in Manchester #passion4digital review

By Apr.13, 2017

I started this course because I wanted to learn how to utilise the Internet and social media to start selling any kind of product or service… The problem was I didn’t know what I wanted to sell, so I just began brainstorming. It was very daunting and I was really nervous as I thought I […]

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How to advertise

By Apr.13, 2017

“How to advertise my business” is the question that most small businesses are asking. Unlike large, national companies who have a near-unlimited advertising budget, small businesses have to research heavily, evaluate and decide which type of advertising is suitable for their business and, more importantly, is the most cost-effective. Small businesses simply cannot afford to […]

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What is SEO? How to create a great business strategy: The Basics

By Apr.12, 2017

I wanted to start by covering 2 of the most common questions searched online according to results on www.answerthepublic.com: What is SEO? What is a great SEO strategy for my business? and relate them to the experiences I’ve had with a friend and colleague who runs her own online business. Please let me know in the […]

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User Experience for SEO #UX #SEO

By Apr.12, 2017

Technologies such as Google’s search engine and the other search engines out there have made our life easier. We now live in an age where people rely on search engines for answers to their problems. Online business now rely on  search engine and good user experience help to improve their product and services which leads […]

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