The Search & Social Media Marketing Programme features a number of industry speakers who help to provide the programme with a context and bring experience from the digital marketing industry. These individuals will be available for one part of the evening session and will present their views on the topics of the evening, they are also contactable with questions after the course.
The guest speakers will provide any delegate with the opportunity to ask frank questions and learn from their practical experience of working in the Search and Social Media Marketing industry. Some of the speakers are based in the Greater Manchester area, some are from the wider North West of England, but all have extensive experience and clients around the UK and many internationally. One common characteristic that all speakers share is a passion for Search Marketing and a willingness to share their experience and case studies with those attending the programme:
Alex works for Salford Business School and became interested in SEO during his BSc, graduating in 1997. Alex has worked in the field of web development, SEO, SEM, e-learning, web applications and digital journalism ever since. Alex runs a successful web and digital operation based at the University of Salford called EDinteractive and has worked as a senior technical developer for numerous digital projects
Alex completed a Masters in Creative Technology in 2011 and is a member of the award winning Centre for Digital Business. Alex is a University lecturer in digital business, teaching digital literacy, web, search and social media marketing at MediaCityUK for Salford Business school. Alex has been a finalist and won several high profile digital awards, including being lead technical developer for Passport to Trade 2.0, which was a finalist for several high profile awards and won a European Search Award in 2014 for its use of Search & Social Media Marketing. Alex is currently studying a PhD in the area of digital marketing and football and is head of the digital workflow for the University of Salford and Class of ’92 partnership.
LinkedIn: Alex Fenton
Dr Aleksej Heinze is a senior lecturer at Salford Business School, where he is a Social Media Champion and Co-Director for the award-winning Centre for Digital Business. He is also head of the advisory board to the Search Engine Marketing Trade Association (SEMTA) http://semta.eu.
His research and consultancy interests relate to digital marketing communications. He has a breadth of digital marketing experience from working on national and international projects – such as – Passport to Trade 2.0 – an award winning project that developed business culture guides, including Social Media Etiquette, across 31 European countries – http://businessculture.org. His current projects include the development of a Joint European Masters in Digital and Social Media Marketing http://mastersindigitalmarketing.org #passion4digital and a related free Massive Open Online Course (MOOC) in Digital and Social Media Marketing
LinkedIn: Aleksej Heinze
With a solid background in all aspects of digital marketing, content creation and PR, Rebecca now heads up the social media department at Reason Digital having previously been head of social media for integrated creative agency ‘Photolink‘.
Specialising in social strategy and creative content planning, Rebecca works with a team of community managers, SEO experts and content creators (videographers, writers, photographers, designers, developers). She has previously managed social media campaigns for Regis, Supercuts, Claire’s accessories, Campo Retro and in-house owned online retailers Little Black Dress.
Named in the ‘Top 30 women under 30 in digital’ in The Drum 2012, Rebecca has been working in the digital industry for over 7 years. During that time she has contributed to numerous award winning projects including “Retail Campaign of the year” in the Northern Marketing Awards 2013 for social media’s part in the brand positioning and multi-channel profile building for Regis Salon.
Nikki completed a degree at Loughborough University in Information Management and Business. Nikki has previously worked for a web design and online marketing agency in Oxfordshire and before that worked in house for 3M. Although specialising in onsite SEO across a range of sectors, Nikki also works on social media and pay per click campaigns. Nikki was Online learning team leader for SEO at PushON and Mobedia and is currently the Digital Marketing Manager forRR Donnelley.
LinkedIn: Nikki Stasyszyn
With a background in web design and development, Paul has worked in SEO many years. Paul was an SEO Account Director for MEC Global, based in Manchester, he was head of natural search at Vizeum and now at PushOn. Paul has provided strategy and management for a number of large global clients in the finance, technology and travel sectors such as Nintendo and Lloyds Banking Group. Paul was previously responsible for the management, development and growth of Latitude Express with their SEO service to small/medium sized businesses.
LinkedIn: Paul Delaney
Aisha has been working in Marketing for over 10 years with 6 years of experience in Search. Having gained an undergraduate degree in Consumer Marketing and an MSc in Marketing by Research from Manchester Metropolitan University, Aisha was passionate to pursue a career in marketing and followed on by becoming a Chartered Marketer. She started off working client side as a Marketing Executive for a mobile software development company with a focus on marketing communications, international events and internal marketing.
Moving across agency side in 2009 and focusing on a niche area of Digital Marketing, Aisha started off as a Search Executive working on Dutch accounts due to her native language skills and over the years worked her way up to Head of Search. Aisha leads the Search department overseeing strategy and ensuring the delivery of excellent Search services for global clients.
Aisha has a strong interest in PPC and keeps her skills up to date by doing PPC for some clients and is Google AdWords qualified.
Tony obtained a Masters postgraduate degree in 1999 and has worked in the fields of marketing, e-commerce and SEO for over a decade. Tony has held the positions of SEO Manager, Senior SEO Manager and SEO Account Director with MEC, one of the world’s leading media agency networks. Tony works with major clients all over the world.
Alex taught himself how to code in PHP using only Notepad and the online PHP manual when he was 17 and quickly started making sites in his year out before university. Studying Law and IT, he graduated in 2006 and worked in television production for a year before returning to web design and development and being introduced to SEO.
Alex is now Director at FireCask, a digital agency specialising in Search, creative content production and WordPress development. His combination of in-house, agency and freelance experience over the years gives Alex a rather different background to the rest of the industry speakers. Alex is also the Co-Founder of Peadig, a WordPress theme framework powered by Bootstrap, develops WordPress plugins, helps organise the MancSAS Meetup and contributes to industry blogs such as Huffington Post, The Guardian, Moz, Econsultancy, State of Search, Search Engine Watch and 123Reg.
Tom joined the Fast Web Media team in 2008, after working client-side on paid search and affiliate management. Since starting at Fast Web Media, Tom and his team have developed many award-winning campaigns that have delivered strong returns for clients such as Carling, Cobra Beer, Bravissimo, and The NEC, along with many international clients.
Tom quickly progressed to the Director of Search role due to his excellent work and expertise. Recently, he spent 6 months in India establishing, guiding and leading a small team of search consultants that played a huge role in Fast Web Media’s business development. Apart from his deep knowledge of search marketing, Tom is also is particularly interested in uncovering new trends in digital marketing, having recently taken an interest in multi-screening technology and researching undiscovered search marketing opportunities as well as product management and development.
Simon graduated from the University of Liverpool with an Honours Degree in Computer Science in 1988. From there he moved on to fulfilling his passion – working in music. Not a musician himself, he was content with management and promotion. Simon returned to the digital sector in the 90s, initially delivering technical support solutions for IBM then moving to IP Support where he built ISPs, delivered European VoIP solutions and provided the technical support services behind them. Since joining forces with his colleague Roy in 2002, and utilising the expertise they developed in online marketing, they started PushON and the rest as they say is history.
Simon is passionate about everything digital and regularly shares his findings see and Twitter
Simon is priding himself on being the 19th most followed tweeter in Manchester! Having sat for many years on the Manchester Digital board, he has positioned himself as one of the leading authorities on Online Marketing in the North West
Phil has been working in the web and online marketing fields since 1998 and in that time has experienced the complete customer journey from Search, PPC, Analytics, web design, content and information design and social media. Phil brings strength in breadth and depth to the table. Phil has focused most recently on the education and recruitment markets giving him a variety of products and audiences to cater for.
Since 2010 Phil ran the digital dept at SMRS, working with a small team to deliver creative, smart and effective digital solutions across a range of channels and is now head of analtics at MEC global.
Phil is a very experienced trainer and expert in Search (PPC and SEO), Web analytics and data-driven testing, Website design and build, Social Media with extensive client-facing experience
Phil is Head of Search at full service advertising agency Delineo. After graduating with a First Class Honours degree in Computing Multimedia Systems and then a Master’s degree in Computer Science from Liverpool University in 2007, Phil has always held a keen interest in technology and in particular the world wide web.
In 2007, Phil started his career in search as the lone SEO in a fledgling agency, from this start Phil has since planned and executed search campaigns from both an in-house and agency stand-point. Phil has a real passion for search marketing, both organic and paid, creating integrated strategies for clients in both B2B and B2C environments.
Phil is particularly interested in search engine optimisation and is a real believer in creating digital campaigns focused on providing a solid return on investment. Phil likes nothing more than trying out the latest and greatest in SEO tools and software, has a keen interest in the increasing influence social is having on SEO and outside of Delineo has been known to grace the odd 5-a-side pitch.
With a strong technical background, Paul has worked in SEO for over 8 years. Paul’s day to day role as SEO account Director for MEC Global includes strategy and management of large clients in the finance sector, including Halifax and Lloyds Bank both part of the Lloyds Banking Group. Paul focuses on advanced link building and technical recommendations, and reviews the strategies and tools used throughout MEC’s client base. Paul was previously head of SEO for Just Search helping to develop and grow their SEO service to more larger and corporate clients
Greg earned his stripes working in the retail sector with companies such as JD Williams parent company of Simply Be & Jacamo. He now works for the digital agency & social enterprise Reason Digital (www.reasondigital.com) as part of their Strategy & Insight team and acts as the main point of contact for a wide range of topics including SEO, social, PPC and analytics. His knowledge is also put to good use providing training on all these topics to clients such as Raleigh International, ARUK & the Media Trust.
LinkedIn: Greg Ashton
Paul is the Senior Search Executive at Fast Web Media, after joining in April 2014 as a Search Executive. Before beginning agency life, Paul worked client side in a variety of different industries including law, charity and renewable energy.
Paul has an undergraduate degree in Media and Television Production from the University of Liverpool, and a Master’s degree in Marketing Management from Glyndwr University. His work at Fast Web Media involves creating and optimising global paid search campaigns and producing marketing strategies across a number of industries, to name a couple.
Paul continues to update Twitter account constantly with all the latest developments regarding search marketing and digital, with a constant flow of new industry followers, so feel free to check it out for yourself. Check out Fast Web Media blog for Paul’s in depth search marketing articles.
A Data Lover and Rugby Nut, Sean first discovered his love for computers through a fascination with installing Windows 98 from scratch at the age of 6, and since then has went on to champion his family through all manner of email set ups, office installations and software purchases. Sean first discovered a love of SEO through a family business, and after graduating with an honours degree in business, set about contacting every agency in the UK with his Google styled CV (with internal hyperlinks!) searching for his first opportunity.
Sean found a new home in London with the FWM team, and since then has developed strong skills in technical SEO, and has worked across a broad range of clients including B2B technology, a leading beer brand and a women’s fashion brand.