I am an MBA student at the University of Salford. I chose Salford University as I felt that the rich and extensive programme they offer would be the most beneficial and useful for my career progression. Part of the Salford MBA course is a customary trip abroad to visit different business’ and business schools. This year […]
I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I […]
In May of this year, the Salford MBA students were given the opportunity to take part in an MBA International Trip. The choices provided were Almeria in Spain, Hong Kong or Brazil. The latter destination was most appealing to me, not just because of the impending World Cup, but because as an emerging market there […]
In Malawi the field of digital marketing remains relatively underdeveloped and neglected. For me, someone who is passionate about digital marketing, this is a challenge to develop my career in this area. The universities and educational opportunities in Malawi are likewise unable to help me to fulfil my career ambitions. In contrast to Malawi, the […]
The adage “two heads are better than one” is at the core of a new European project UC-Crowd. The project has the ultimate goal of enabling companies and universities to work effectively and productively together on real business challenges – using a platform called Challenge Academy. The project team are using the latest technological advances […]
The digital economy is rapidly growing. At the core of this ‘new’ economy is digital business, its practices, business models and engagement with consumers. But what is digital business? Using LEGO® SERIOUS PLAY® we asked nine members of the Centre for Digital Business to describe what they mean when they discuss digital business. Not surprisingly digital […]
The business and law masterclass sessions provide an unique opportunity for businesses to hear from our leading industry experts and academics on critical business issues. The last postgraduate business and law masterclass took place on Wednesday, 21 May 2014 at University of Salford’s cutting edge MediaCityUK facilities. This learning and networking opportunity gave business leaders the chance […]
Salford Business School is celebrating after receiving the Small Business Charter Award at a special ceremony at 10 Downing Street, in recognition of the role it has played over the years in helping to kick-start British enterprise. The Small Business Charter Award is a new scheme that recognises the great success achieved by British business […]
Since the foundation of the Football League in 1888, 23 clubs have been champions of the top division in English football. Some were single-season wonders, while others enjoyed more sustained success. As the Director of the Centre for Sports Business at Salford Business School, and Chair of the Royal Statistical Society’s sports section, I have developed a mathematical method for […]
Inbound Marketing is the latest buzzword when it comes to digital marketing. What is it? How is it changing the way marketeers develop their long term strategies? On Friday 9 May 2014, an Inbound Marketing Workshop took place at the University of Salford. The workshop was organised by the Chartered Institute of Marketing (CIM) North West region and […]