Salford Business School

Puro y Simple: more than just a family business

Family businesses within the food industry are very common. Mine is a very pure and simple business. ‘Puro y Simple” (”pure and simple’ in English) is a wholemeal bread manufacturer based in Venezuela. Since 1981, Puro y Simple has specialized on offering Venezuelans an alternative to the traditional white bread, natural wholemeal bread of the highest […]

What did Salford MBA students do in May 2014?

I am an MBA student at the University of Salford.  I chose Salford University as I felt that the rich and extensive programme they offer would be the most beneficial and useful for my career progression. Part of the Salford MBA course is a customary trip abroad to visit different business’ and business schools. This year […]

Passing on the Digital Marketing Strategy Baton…

I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I […]

Salford MBA International Trip to Brazil

In May of this year, the Salford MBA students were given the opportunity to take part in an MBA International Trip. The choices provided were Almeria in Spain, Hong Kong or Brazil. The latter destination was most appealing to me, not just because of the impending World Cup, but because as an emerging market there […]

Malawi Needs a Digital Marketer: Salford Business School can help you

In Malawi the field of digital marketing remains relatively underdeveloped and neglected. For me, someone who is passionate about digital marketing, this is a challenge to develop my career in this area. The universities and educational opportunities in Malawi are likewise unable to help me to fulfil my career ambitions. In contrast to Malawi, the […]

Can crowdsourcing bring students and companies together?

The adage “two heads are better than one” is at the core of a new European project UC-Crowd. The project has the ultimate goal of enabling companies and universities to work effectively and productively together on real business challenges – using a platform called Challenge Academy. The project team are using the latest technological advances […]

What is digital business?

The digital economy is rapidly growing. At the core of this ‘new’ economy is digital business, its practices, business models and engagement with consumers. But what is digital business? Using LEGO® SERIOUS PLAY® we asked nine members of the Centre for Digital Business to describe what they mean when they discuss digital business. Not surprisingly digital […]

Business and Law Masterclasses @ MediaCityUK

The business and law masterclass sessions provide an unique opportunity for businesses to hear from our leading industry experts and academics on critical business issues. The last postgraduate business and law masterclass  took place on Wednesday, 21 May 2014 at University of Salford’s cutting edge MediaCityUK facilities. This learning and networking opportunity gave business leaders the chance […]