A long time ago in a galaxy far, far away…
Devious Webmasters, would-be marketers and sloppy content writers are blighting the World Wide Web with spammy content, underhand tactics and dubious links…
There was a time when the world of website content was a wild frontier, plagued with mean tricks that would get your site up the rankings quickly and easily, and while it might seem that online copy is leading a clean-cut existence nowadays, the dreaded Black Hatters and lazy content writers (think Darth Vader and Boba Fett) are still at it. So just how do you stay clear of the penalties handed out by the likes of algorithm update, Google Panda, and keep your site ranking well?
The web is made up of content – that’s what it is; a behemoth Smörgåsbord of files and folders full of documents, images, videos and so much more. So it stands to reason that in order to have a well-ranking website your content should be wholesome, good and honest (think Princess Leia and R2D2).
Google (and those other search engines we occasionally hear about) is becoming increasingly more attuned to the way in which content is written and, more importantly, how it is understood by the most technically advanced element of the internet, the humans. Content is still very much king (or, er, emperor?) and with the recent release of Google’s Hummingbird update ushering in the dawn of semantic search, that mantra isn’t looking like it will go away anytime soon. In fact it’s going to get increasingly harder for the bad guys to ‘outsmart’ the search engines as they dynamically learn the values and trademarks of well-written content.
Images courtesy of LucasFilm and The Walt Disney Company
Making significant gains in Google’s organic search listings needn’t be cloak and light-sabre (‘black hat’). Follow these 10 steps to becoming a Content Jedi:
For more tips or help with content writing, web design and online marketing please visit Outsrc Web Design and drop me a line.
Remember, the force is with you, mostly.