Golf247.co.uk is my Online Golf Store that has been in operation since 2004, selling items such as Adidas Strike AG Stand Bag. When we started out on the internet, I expected to have a website built, and that people would come and buy. A lot of time, and a lot of money invested, I now know that getting the right people to the Online Golf Store is the key to making it work. So I decided to take on the challenge, and instead of paying out for the so called “SEO Specialists” every month, I would do it myself.
When operating an online store, there are a number of factors to take into account when marketing. Am I going to go for traffic from broad keywords such as “Golf Clubs”, “Golf Bags”, etc etc, or am I going to go for better converting product specific keywords. With Golf equipment, there are a lot of categories to choose a product from, such as golf balls, irons, etc etc.
Well I chose the section Golf Bags and from that, I decided to work on the product Adidas Strike AG Stand Bag.
For our online golf store, we have found that people searching for the exact product are by far the highest convertors, so the keywords I am going to work on are “Adidas Strike AG Stand Bag” and “Adidas AG Strike Stand Bag”
Google.co.uk ranked the Adidas Strike AG Stand Bag page 13th and 16th for the key phrases.
The first part of the challenge to increase the rankings of the Golf Stand Bag in question, was to change a few things around on site, and as we are always told, “Content is King”. So first thing was first, get the description redone to be unique. After following the guidelines, (not giving all the tips away) the onsite changes were made.
Next I needed to get the off site work done. A blog post on the Adidas AG Strike Stand Bag and a few little bits here and there, and we were waiting for the results to flow in…
Within a few days of starting to make the changes, I had noticed results. I had increased in the Google rankings from 16th to 9th, and from 13th to 7th. This was quite a change already.
After a few more tweaks here and there, and a few more tricks thrown in I had learnt, and i had a look again. Pretty much 10 days since starting to work on the item, and I was quite shocked by the results. The main search term I was focusing on was “Adidas Strike AG Stand Bag” and for this term, I was first in the search results and so far up to 6th for “Adidas AG Strike Stand Bag”.
Well just another 600 or so products to work on; and get them to the top of the SERPS… and i’m looking forward to your comments below or via Stuart White on LinkedIn !
One thought on “How Can an Online Golf Store Benefit from SEO and SMM?”
Climbing the rankings from 16th to 9th in just a few days is quite an achievement! It just goes to show how much impact a little keyword research and well thought-out optimization can go.
Best wishes, Alex.
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