Social Media be part of the Marketing Revolution!

By Oct.26, 2011

Social Media Marketing Revolution

Social Media – So where did it all begin? Do you remember ‘SixDegrees’ in the late 1990’s, I can’t say it was really that popular but the concept was ‘six degrees of separation’ on the basis of linking people together in terms of who knew each other, but the bulk of credit really comes down to a site called ‘Friendster’ that was launched in 2002, (this site is still active as a social gaming site after it was re-designed). Then sites like MySpace and LinkedIn followed. It was however the launch of Mark Zuckerburg’s Facebook in 2004 that really set the social media world on course.

Today Facebook and Twitter dominate the social space with other social media net working sites creating a buzz as social networking is constantly on the move. Recent trends also mean that cross platform networking has become an essential part of us expanding our social networking online. The landscape is also changing with social media application based sites like ‘Foursquare’, where they enable you to use the GPS location to ‘check in’ and show your friends where you are on the map!

This video, if you haven’t already seen it is well worth watching as the facts really hit home the enormity of social media today for instance if Facebook were a country it would be the world’s 4th largest.

Facebook penetration in the world

Some social media interesting facts for you:

  • People spend over 500 billion minutes per month on Facebook
  • The average Facebook user has 130 friends
  • People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page)
  • The average Facebook user is connected to 60 pages, groups and events
  • There are more than 1 million entrepreneurs and developers from 180 countries on Facebook
  • Twitter gets more than 300,000 new users every day.
  • Twitter receives 180 million unique visits each month
  • Twitter started as a simple SMS-text service
  • LinkedIn is older than Facebook, Twitter and YouTube, having been created on May 5 2003
  • The very first video uploaded on YouTube was called “Me at the Zoo”, on 23rd April 2005

Social Media in Business

Two years ago social media was very new for companies to know really what to do with social media in their marketing strategy. Today it is still very new but we are embracing it more and we are not being so scared of it. No longer are we saying ‘Quick our competitors are doing it we must do it! NOW!!’ We are asking questions of why we want to do it and what we actually want to gain from this. Eg –

  • What are my social media objectives?
  • Do I just want to create brand awareness?
  • How do I show my ROI in terms of time and resource spend on social media?
  • How do I measure the effect of social media marketing in my business?
  • How do I integrate and manage all of my social media marketing activities?
  • How do I effectively find my target audience with social media?

These are only some of the questions that you should be asking yourself when it comes to social media in marketing and if your not – start asking!

Have a plan, build a strategy, even if your strategy is something as simple as – I want to gain more ‘Likes’ then that’s fine as a short-term strategy. This is still a brand building exercise and then once you have your followers you can build your longer-term strategy around this. Once you have a plan in place monitoring is essential to see what your customers are saying about your brand, there are lots of tools out there for monitoring social media, (not just Google social media monitoring). Radian 6, Hootsuite & Tweetdeck are just a few, this article on social media monitoring tools has reviewed some and is worth a read.

Make sure you keep an eye on what your competitors are doing, just because they are doing certain things within their marketing social media plan doesn’t always mean they are doing it well, or that that is the path for you. Keep on brand your competitors might be doing competitions or social exercises that just don’t suit or fit your brand?

The Shape of our World today and tomorrow…

These articles below are not about social media but I wanted to include them as they really made me think about the way the world is changing and how the future is shaping up in how we interact and go about our daily lives. Companies are getting smarter giving us less to do and less to think about, devices are also doing more for us – technology is going beyond anything my gran could have ever imagined! She used to be too scared to even touch the ‘Betamax’ video – incase she broke the buttons, (the buttons were bigger than the first mobile phone by the way, it would have taken a tank to do any kind of damage). All amazing stuff and where will it all end? That’s the point.. it won’t as long a we are evolving, so will social media and technology, lets not be scared of it lets get on with it! Maybe one day we will have one site that we login to that will hold every piece of information about us from medical records, our DNA to our family tree and we will login with our eye’s or finger print being scanned?

Vodafone lets customers use their mobiles to pay taxi fares.

A fingerprint reader on the Motorola Atrix allows you to unlock the phone with the swipe of a finger, ensuring can only be used by the owner, read the full article.

Have you found anything new in this blog that was useful? Please comment below, add a link to it or send the link to a friend – Many Thanks!

Linkedin: Find Angela Todd on LinkedIn

4 thoughts on “Social Media be part of the Marketing Revolution!

  1. Dawn Holmes says:

    I absolutely agree with everything you say in here. Social Media should be embraced, but we do need to have a plan and we have to be very selfish with that plan – what is it I can/want to get out of it. I also believe that we are yet to find out social media’s full potential and what that potential is, I think, is currently inconceivable.

    One point that I don’t believe there is full awareness of is that there will be very little privacy or secrecy in the very near future. The unprecedented meteoric emergence of social media is still being comprehended throughout all cultures and we are having to redefine how we behave – this is probably more true for our ‘typically British’ nation, once very private and reserved (yes there are some remnants of that behaviour, it’s not all binge-drinking, sexual carnage) – now we’re having to get to grips with opening up our souls for all to see online. This is taking some doing, if the countless stories of people sharing intimacies with all and sundry having an impact on relationships, jobs (or loss of jobs) through the likes of facebook is anything to go by.

    Ultimately, social media is another method of connecting or communicating, probably the most dangerous, yet greatest invention of all.

  2. Andy Loynes says:

    Excellent point about monitoring your competitor’s activity whilst recognising their tactics and strategies may not necessarily chime with your own. It’s key to remain true to your brand values and social media platforms can be used brilliantly to further communicate those value and embed brand loyalty.

    It is of course crucial to constantly monitor contributions to your pages on, say, Facebook. To put it politely internet contributors can be less than temperate and the very thing that can assist your brand – the networking – can also be used to attack it. If a Facebook group latches onto a page you can quickly find your Wall clogged with comments which, at best, are of little merit.

    Finally, it’s important to be active but to equally be pertinent. Don’t just post for posting’s sake. A load of filler is a quick way to have people clicking the Unlike button.

  3. shashwat says:

    The post is really good and social media is surely a force to be reckoned with , its a topic quite close to my heart , but i feel a lot of times SM fails for SMEs , because they don’t understand the importance of value generation its good do have a strategy in place like you have mentioned even something as simple as increasing likes , but what is important is the fact that you can with with SM only if you generate value either in the form of entertainment or utility. Anyways here is a link to a post i had done on Social Media some time ago its a good resource when thinking of your Social media objectives.

  4. WONDERFUL Post.thanks for have a great blog here at!.more wait ..

Comments are closed.