Understanding your goals and achieving a return on investment (R.O.I.) is crucial when embarking on a social media campaigns. There are so many different perceptions of “success” when it comes to social media that you could easily invest a large budget into a campaign and fail to achieve your goals – We did and we were left feeling pretty stupid!!

So, what are your social media campaign GOALS?

You can run digital marketing campaigns and in particular those on social meida for a number of reasons:-

• Brand awareness
• To increase your likes / followers
• To target a specific audience
• To sell products
• To engage an audience

We are a new e-commerce business launched in 2015 selling funny Christmas Jumpers so our main objective was, SIMPLY – to “sell jumpers”. Yes, brand awareness is important, as is engaging an audience, but our season is short (8 weeks of the whole year) so sales are critical – Our main priority.

You might have your own digital marketing team? Or maybe you’re doing it yourself? Or do as we did – and engage a digital marketing agency. Which ever it is – define your main priorities from the outset and communicate this with great emphasis to whoever is running your social media campaigns. Set specific Key Performance Indicators (KPI’s) and agree on how you intend to achieve these. Otherwise you risk getting lost in the social media posting cycle and ultimately not getting what you wanted out of the giant that is – social media.

Succeed or fail?

So, how do you define success? And how do you prepare your campaign to ensure you achieve your end goal? The post below achieved:

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