“How to Become a Business Development Specialist in the Fast Growing Search and Social Media Industry”21 April 2011
Dear Business Developer,
Are you looking to get started as web marketing consultant within search and social media marketing? Then read on…
I’m sure you’ll agree that online marketing is huge! Everyday you hear about Google, Facebook, YouTube or Twitter. These brand names – that have entered our lexicon – are like pesky mosquitoes buzzing around. They just won’t go away.
And you know it’s a fact the Internet has changed the way savvy businesses do business. And even the dinosaur companies are starting to realise they’re going to die a horrible death unless they act now.
But Beware the Cowboy Search Marketing Companies
Just last week I bumped into a friend who told me he was working for this type of company. They have a big telesales operation and prey on the naivety of business owners. People who are desperate to increase their sales and profits. Telling someone you can give them 10,000 hits on their Facebook page is a little different to the reality – 10,000 impressions on Facebook. It’s a subtle but crucial difference.
Only get involved with an ethical company.
Do you need Selling Skills to be Successful?
Absolutely. Ideally you’ve got at least two years’ business development experience in the bag. Also, I’ll take it as red you understand to how to build rapport with strangers. And you can generate leads through cold calling (it’s easier than you think). In addition, you’re able to uncover sales opportunities at networking events or down at your local health club.
And it doesn’t just stop at talking. You need to be a competent business writer. Why? Because business developers should be able craft a professional proposal.
Lastly, you must possess good presentation and closing skills.
Search and Social Media Marketing Training will Pay Dividends
Okay, so you’ve got the selling ability of Brian Tracy or Zig Ziglar. If you haven’t then you’re working at it. What do you do next?
Well, if you want to shortcut the road to success then get yourself booked on a quality course. One that covers search engine optimisation (SEO) and social media marketing: the hot topics. You can pick up extra knowledge, such as email marketing, pay-per-click advertising and affiliate marketing once you’ve got a good handle on the SEO and social media stuff.
There are quite a few courses out there, but I’d highly recommend you first take a look at Search Engine Marketing Professional Organisation (SEMPO). It’s a not-for-profit trade organisation and they offer online certification courses via their commercial arm – SEMPOinstitute.com.
They’re a global organisation and all the top digital marketing agencies (your prospective employers) recognise SEMPOs qualifications.
Do you live near Greater Manchester. England?
If not, then don’t worry. But if you do then check out Salford University Business School because they offer SEMPO courses in a classroom environment. As well as certification, you get the added benefit of industry speakers who come along to offer advice on all aspects of search and social media.
Other Golden Nuggets to Help you Get a Business Development Job in Search Marketing
Below are a some of the things I’ve done over the last ten years to give me better understanding of web marketing.
- Buy and sell items on eBay
- Author an ebook and sell it online
- Dig into Google webmaster tools
- Start blogging or tweeting about your favourite topic
- Stay current by reading SEO/Social news websites
- Get social – set up profiles on Facebook, Twitter, LinkedIn
- Shoot a video and upload it to YouTube
- Put some holiday snaps on Flickr
- Read great books on Internet marketing (contact Para Web Marketing for a FREE list)
- Build a website, so you have an appreciation of the design, traffic building and conversion process
- Help a local company or charity to promote their business or cause online
7-Step Blueprint to Guaranteed Success
- Keep honing your business development skills
- Get a recognised qualification in search and social media e.g. SEMPO
- Create a CV and covering letter that’s specific to the sales role
- Try out a few of the golden nuggets (mentioned above)
- Be proactive – fire off your CV to job boards, recruitment agencies, and web companies who are advertising sales positions
- Pick up the phone – contact every search, web design and social media company within your commuting area. And ask if they need a good business developer (prepare thoroughly before calling)
- If you’re anti-social become social – attend industry events, follow and interact with companies you’d like to work for
BIOGRAPHY – Simon Davies LLB
Simon is a freelance business developer and web marketing consultant based in Manchester, England. He has 20 years’ sales and marketing experience, including 10 years at former telecoms giant BT. His time is divided working on his own web projects and that of other small businesses. In addition, he freelances for digital marketing agencies helping them to generate leads and sales.