Fell Promotions has been a well established promotional company in Huddersfield for over 12 years specialising in embroidered clothing, print and promotional goods. However, in the last few years the company has shown significant growth and is now attracting customers from all over the country. Fell’s success came with such momentum, that it was difficult at times for the company to keep up with and so the media element of the company was left slightly neglected.

Aware of the importance of brand image in the promotional industry, Fell embraced the world of social media to attract more clients and to engage with their customers. Since January 2014 Fell have been actively using social media to promote new offers, products and company updates. Sales have risen by an estimated 25% since then. To identify where the extra sales were coming from staff were told to ask new clients where they had heard of us and sure enough the main sources were twitter and Facebook.

Fell maintain high production values as they rely heavily on word of mouth to attract new business as the local embroidery company. This is fantastic for the company locally but the problem with word of mouth is it doesn’t project everything we do as a company – which is exactly what social media can do!

Impressed with the wave of customers social media had brought our way, we decided it was time to celebrate our success via a re-brand to solidify our new image across all channels. This was also a great opportunity to practice what we preach by showing how social media and promotions can go hand in hand to create more sales!

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