Talks from tutors and industry guest speakers on the Search and Social Media Marketing course confirmed my opinion that social media benefits are growing. This is particularly the case if you want to grow a successful small and medium sized business in the UK.

Have you observed the size of the phone book recently? It is difficult to find a company today in the UK where digital marketing is not affecting it. For the majority of organisations, digital marketing is becoming a must these days and we’ve all heard the saying ‘Content is King’. This is so much so that people in the industry are reluctant to say it because it’s so overused. However, there is no denying that in 2015 this is what any type of marketing comes down to in order to capture your audience!

In particular if you are a small and medium sized enterprise (SMEs), online presence can show your business character and help you to differentiate from the corporate masses. The core of your visibility relies on your content and how you get that content to reach your target audience. You need to stand out from the crowd, so don’t be afraid to put yourself out there.

At present, one of the most effective ways of achieving this is through the channels of social media. From the manufacturing and engineering industries to the retail and construction industries and everything in between, social media is beneficial to SMEs as it builds on social capital and can help grow your businesses.

Image: Social Media Marketing (CC) Jerry Nihen

Below are 3 reasons social media is considered such a powerful tool:

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