For any business using social media channels, it is important to know what makes your target market tick and to think about how you are going to engage with them.

I have recently completed the Search and Social Media Marketing course at Salford University which has given me more of an insight into digital marketing and some psychology behind the thought process of users on social media.

According to Jonah Berger, there are six STEPPS to creating successful content that is more likely to trigger people to share or engage with your content on social media.

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