Posts tagged: social media for beginners

Six steps to better social media engagement

1 November 2015

For any business using social media channels, it is important to know what makes your target market tick and to think about how you are going to engage with them.

I have recently completed the Search and Social Media Marketing course at Salford University which has given me more of an insight into digital marketing and some psychology behind the thought process of users on social media.

Social media engagement

According to Jonah Berger, there are six STEPPS to creating successful content that is more likely to trigger people to share or engage with your content on social media. read more

Social Media Marketing for the Haters.

27 November 2014

Tapping the Social Media apps on my phone has become more of a habit than a conscious decision. Whether it’s to check out the persistent notifications for a picture I clicked ‘like’ on days ago; or to answer a private group message about a friend’s birthday meal. I no longer need to simply wonder how an old friend is doing, as their profile picture and status updates will tell the story of their relationships, hobbies and interests. Status updates can be akin to a diary extract; often telling us a lot more than we care to know. read more

Using social media to advertise boring products.

7 May 2014

Cones as you may have realised aren’t interesting, they’re not funny, sexy, or appealing in any way, how then do you market one to the general public?

Cones

As a manufacturer of traffic management products we’re not exactly on trend, or in high demand. Basically cones are boring, and as a business to business company we didn’t think social media would benefit us in any way. After starting the Search and Social Media Marketing course though I thought why not try setting up a twitter and see where it gets us. read more

SEO & Social Media Marketing Essentials

26 June 2013

SEO & Social Media Marketing Essentials

Wednesday 24th July – Book Now

Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don’t manage your social media presence chances are your customers will manage it for you and not always in a most favourable way.

As part of the University of Salford’s commitment to delivering the best digital training available, Salford Professional Development have developed a one day ‘SEO & Social Media Marketing Essentials‘ course. This course is aimed at busy executives who want to have theoretic understanding as well as some basic hands on practical exercises which will highlight the essentials in SEO and Social Media Marketing. This knowledge will enable you to develop a better understanding of your customers behaviour online and help you to develop long term plan and implement basic techniques for management of day to day social media engagement. Working from your business objectives you will be able to draft some key performance indicators for your online presence, identify key social networks for your organisational use as well as conduct some basic Social Media Optimisation. The main focus on this course is to offer you a broad overview of search and social media marketing and help you to start working on your long term digital marketing strategy as well as plan for use of techniques. read more

How to make your video go viral?

6 May 2013

Are you new to digital marketing and interested in launching a viral campaign? Then you could learn something from our experience in running a viral campaign as part of our Search and Social Media Marketing module. This module is shared by MSc Marketing and Salford MBA postgraduate students at Salford Business School.

Launching a viral campaign is a great cost-effective way to connect with a wide and otherwise unreachable audience. The only real barrier to entry in this context is being able to construct an engaging idea. read more

How to make friends and influence people on Social Media

21 November 2011

Business Cat

So, you’ve decided to embrace the world of social media…

Perhaps you’re an organisation who has heard all the buzz about Facebook and its ilk, and feel that you’re missing a trick not being on there too. Maybe you’re a freelancer who feels that getting social would lead to a fatter contacts book and more juicy commissions. Or perhaps (like my Dad), you’re a fifty-something with too much time on their hands who likes the idea of Twitter because it allows them to keep tabs on their children (sorry Dad). But now, after registering on all of these sites – choosing a pithy user name and a swanky avatar – you’re not sure what to do next. read more

Managing LinkedIn: How to filter relevant discussions from LinkedIn Groups

15 November 2011

At this precise moment in time, I am a member of 44 LinkedIn Groups with one additional group membership request pending.  As someone with an avid interest in social media and who is taking time to learn new skills, it has been an extremely simple process to sign up to numerous groups and platforms. Every new lead or connection often leads to the exploration of new groups and other interesting sources of information. This is great in the context of information discovery; but it can quickly lead to information overload and a constant battle to stay on top of incoming messages. read more

Social Media Marketing Basics: How many social profiles do I need?

27 October 2011

The Socialnomics video by @equalman is probably the most shared video on the economics of social media on YouTube.  This is the long version (4 minutes 19 seconds) of the 2011 edition set to music by Fat Boy Slim.

Social Context and Network Presence

Some social media and marketing experts believe that you should be everywhere.  However, it is far more important to be in the right place at the right time. Context is everything when it comes to deciding which social networks are relevant for you and your business.  Take the example of a downtown restaurant, where daily specials can be posted on Twitter and loyalty discounts can be offered to regular customers who check-in on Foursquare.  Different networks will have different advantages depending on the type of business and amount of resources available.  The trick is to weigh up all the pros and cons of each opportunity so as to not risk being overwhelmed by taking on too much too soon. read more