What is SEO?

What is SEO? That is a great question, and one that will be explained in detail throughout this blog post. SEO (Search Engine Optimisation) has vastly become an essential part of any digital marketing strategy, due to its proven effectiveness and wealth of benefits (don’t worry I will explain in detail later).

Search engine optimisation is a marketing technique where you aim to grow your visibility organically in the SERP’s (Search Engine Results Pages). SEO is done to improve rankings, increase the awareness of your product or service and drive traffic to your website. However, an important tip to take away is that with SEO, you shouldn’t just create a search engine optimised page, you should make the page user friendly, relevant to your audience’s needs and easy for search engine robots to understand.

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Search Engine Optimisation (SEO) and Search seems to be defined by crises – first came the dreaded Google updates petting zoo, then we survived mobilegeddon, and we’re currently living under the reign of King Content. But what’s coming next? And how can we prepare for it?

In this post, Rob from Provident Insurance shows us how we can forecast what’s coming next by looking back at what’s come before, and provides his top tips for future-proofing your site and its content.

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