What is SEO? That is a great question, and one that will be explained in detail throughout this blog post. SEO (Search Engine Optimisation) has vastly become an essential part of any digital marketing strategy, due to its proven effectiveness and wealth of benefits (don’t worry I will explain in detail later).
Search engine optimisation is a marketing technique where you aim to grow your visibility organically in the SERP’s (Search Engine Results Pages). SEO is done to improve rankings, increase the awareness of your product or service and drive traffic to your website. However, an important tip to take away is that with SEO, you shouldn’t just create a search engine optimised page, you should make the page user friendly, relevant to your audience’s needs and easy for search engine robots to understand.
A common question asked around many office buildings around the world is what is SEO? and what are the benefits? If you have asked this question then you have come to the right place.
SEO is much more than making your website rank higher on Google, it can be a great tool for understanding what trends are occurring in your industry and even what your customers are searching for. Use Google’s Keyword Planner to find out what terms are being searched and by whom.
One of the most sought after SEO benefits is increasing your traffic, this is because a click through to your website gives you a greater chance of gaining more leads and thus more sales! To gain this traffic, your page must be optimised to rank high on SERP’s, this is because the top positions receive most of the clicks and impressions (see how to optimise your site below). You can use various tools like Google Analytics to track your traffic increase.
Aside from bringing more clicks and impressions to your website, ranking highly on search engines installs trust into your potential customers. For example if your website ranks 5th on Google, behind 4 other competitors, there is a much lower chance of someone clicking through to your site. Furthermore, ranking highly with brand relevant keywords help your users associate your brand with those keywords.
In the world of marketing, SEO is one of the most cost-effective techniques as it is free to do and you have full control of who you’re targeting. This is because SEO targets users who are actively looking for your business/product/service.
Conducting detailed keyword research is imperative in today’s world of digital marketing. This is because you need to know what your users are searching for in order to optimise your web pages. Ensuring your keywords are page relevant is key, as you don’t want to bring errelvant traffic to your site, increasing the bounce rate.
Thank you for reading this blog, i hope you have found it useful and taken away some lasting tips. If you would like to find out more then follow me on Twitter and drop me a message.