Using Topical Subjects to improve your Google ranking

By Apr.01, 2012

One excellent method to help your business achieve an SEO boost is to listen and monitor your industry to find out what topical subjects are being discussed. Topical subjects for SEO can help you identify relevant content for your blog posts, websites, social media networks and press releases, either on-line, off-line or both.

How Topical Content can help boost your ranking

Google is by far the most successful search engine in the UK and they achieved this through their algorithms that are constantly being refreshed. The Google algorithms strive to deliver the most relevant website page for a given search query and Google especially likes pages that appear to have expert information. An excellent way to achieve this is by posting topical content for your industry on a regular basis, you will then become an authority webpage and gain a higher page rank. For an example I have written a blog post about the NHS Reform bill and the affects on patients, how I achieved this is shown below:

How to Find Relevant Topical Subjects

  1. Carry out some research on keywords/keyphrases – I logged on to my Twitter account and tried and searched a few phrases relating to the NHS Reform Bill, that included #NHS, #NHS Reforms, #NHS Cuts# NHS Spending Cuts. This enabled me to see what could potentially be a good indicator of what discussions around my subject were being had.
  2. Use Google Keyword tool – I did a broad search for terms that included: NHS Reforms, NHS Spending Cuts and NHS Cuts. I was then able to determine which keyphrases had the most searches, which enabled me to create my post to optimise for the best keyphrases, especially for the URL, Title page, H1 header, H2 header and the actual content.
  3. Write an enticing title – using my selected keyphrase, ‘NHS Reform.’
  4. Use the same title for the H1 header – to enforce what my page is about.
  5. Use a relevant H2 header – at this point I thought it would be appropriate to include a location.
  6. Create content – I then wrote the main content using the keyphrase.


The reason I chose this subject was because:

  • It’s topical content which may entice people to read, comment, like, share and link
  • It’s local, using Stockport
  • It has consistent keywords in the URL, Title page, H1 and H2 headers

Each of these points will give you a higher chance of ranking highly in the Search Engine Results Pages (SERPS) and thus the start of the process to be seen as an industry expert.

Please take a look at the NHS Reform Cut blog at this link. NHS Reform cuts that affect patients

To conclude on this subject, please comment, share and pass this message to others so people know what how to use topical subjects for SEO.

2 thoughts on “Using Topical Subjects to improve your Google ranking

  1. SEO Reseller says:

    Using the trending list on Twitter can help you find the latest buzz on the Twitter-verse, or whatever they call the world of Twitter. Using those hashtags can be a good way of compiling ideas as well, and not to mention, a good relationship builder. If you use some ideas from people’s Tweets, you can give them credit by tagging them on Twitter and telling them that you used their Tweets for your latest post.

    = Gerald Martin =

  2. Good post but also need to take into account over optimisation, having titles matching URLs and H1’s can be viewed as spam sometimes

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