I have been writing news pages for my company website www.homes4u.co.uk for the last couple of years and dabbling in Social Media with no real firm plan in place. I knew that content was important for improving search engine results and was under the impression the work I had been putting in was good.
My posts read well and doubled up as press releases. It was only recently, when I was looking at our ranking on search engines, that I discovered we were no longer top of the page for what I would expect to be our key search terms.
So, the question was where do I start?
My background is Estate Agency not marketing or web design. I like to think I am quite computer literate and I have a good understanding of social media but where my knowledge had gaps was Search Engine Optimisation (SEO). I didn’t want to be reliant on the advice of website designers so I decided to research a Search and Social Media Marketing course.