SEO for small businesses can be a challenge, working in a small business inevitably means you are

1. always short for time
2. always focused on hundreds of things at once
3. always passionate about what you’re doing

Even your job title can feel like a minefield – does Account Manager cover advertiser, marketer, receptionist, sandwich runner, tea maker, cleaner, product developer… etc. etc.?

So when you’re told that Social Media and Search Marketing will make big impacts, you inevitably want to throw yourself into it full throttle and full of enthusiasm. Trying to navigate it yourself however leaves you frustrated and disheartened. I’ve done 5 tweets today, why haven’t I had 3000 orders?!

That’s where the Search and Social Media Marketing Course came in. As chief Tea Maker, amongst many other titles, at Safer Surfacing, I was very keen to learn what impacts a small company could make with SEO. We’re all pushed for time, and time will always inevitably be money to the small business owner, but these five starting points should have you well on your way to that all important Return on Investment (ROI).

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