Posts tagged: digital marketing

Ad Blocking Should Be Banned

22 November 2018

ad blocking should be bannedOk, so ‘Ad blocking should be banned’, maybe a little overdramatic, but Internet adverts are the primary source of revenue for most of the websites. The majority of sites are free to browse which is thanks to the advertisements displayed on the web pages. This model of the internet has been steady over the last two decades. As time goes by, ad companies have become more and more aggressive in their approach, and this has led to the use of ad-blocking software rising dramatically.

At the present time, if you open a web page, you are to likely to see many ads based on your browsing history, cookies and other private information. More annoyingly, many ads are merely deceiving, forcing the users to click on them to view the original content. No one will disagree that the digital ad business has now reached a point where the users find the ads an annoyance rather than useful. read more

Small business SEO – Digital Marketing Strategy for Ivory Promise Brides

4 January 2018

Pnina Tornai wedding dress from Ivory Promise BridesDuring the Christmas break, I’ve been helping out Ivory Promise Brides in Bolton with their small business SEO strategy. Like a lot of small companies Ivory Promise have a WordPress website. They are selling designer wedding dresses from the likes of Pnina Tornai, Eve of Milady, Naama & Anat, Blue by Enzoani, Mon Cheri and Charlotte Balbier. 

I hadn’t heard of these designers before – but they are really impressive and there’s clearly a market here for affordable luxury. The shop are also offering competitive prices and exclusivity to the UK or Europe, so there is a clear value proposition. They have even had enquiries from Dubai where people will fly across the world to their shop in Bolton to see their exclusive dresses. read more

Digital marketing and SEO – the ten commandments

24 March 2016
Get ahead in SEO and digital marketing

CC by hin255 from freedigitalphotos.net

The Search and Social Media Marketing course at Salford University has some brilliant SEO and digital marketing tips . Small businesses like mine need to be able to market themselves online. We all know we have to be at the top of the rankings to get noticed. Here are the ten most important lessons we’ve learned so far:

Digital marketing strategy audit – turning ideas into action

24 November 2015

Over the past 5 weeks on the Salford Uni course we’ve listened to our tutor and 5 industry speakers share more than 300 slides of the latest digital marketing goodness. Question is, how do we use these tools in the real world of limited time, people and budgets?  To investigate, I’ve done a digital marketing strategy audit.

My client Trafford Builders is a growing family business. They do home extensions, loft conversions and open plan living. My challenge is to use digital marketing gracefully to help them build their brand and win new customers through enhanced word of mouth. read more

5 ways small businesses can make big impact with #SEO

2 November 2015

SEO for small businesses can be a challenge, working in a small business inevitably means you are

  1. always short for time
  2. always focused on hundreds of things at once
  3. always passionate about what you’re doing

Even your job title can feel like a minefield – does Account Manager cover advertiser, marketer, receptionist, sandwich runner, tea maker, cleaner, product developer… etc. etc.?

So when you’re told that Social Media and Search Marketing will make big impacts, you inevitably want to throw yourself into it full throttle and full of enthusiasm. Trying to navigate it yourself however leaves you frustrated and disheartened. I’ve done 5 tweets today, why haven’t I had 3000 orders?! read more

Copywriting for SEO, Social Media, and Charity Ducks

7 May 2015

Soap home page

Although I’m a content writer I’m also expected to lead Soap Media’s social media marketing campaigns and, naturally, I’m Copywriting for SEO – page rankings are always in mind. Some established Copywriters lament the new generation and complain about where the talent’s gone, but Copywriting with Google’s algorithms in mind is now the way of things, and content is primarily about SEO, keywords, and Call to Action (CTA) buttons.

It’s a complex time, and this is what I’ve learnt after four years of SEO, and following two months of The University of Salford’s Search and Social Media Marketing (SSMM) course… read more

Why I chose the Search & Social Media Marketing Course

27 November 2014

Hmmm… So, which course?  These were my initial thoughts.  Do I do a long distance course or do I stay close to home and come to the building.  By opting for the SSMM (Search and Social Media Marketing) at Media City, I now know, I made the perfect choice.

salford university media city

University of Salford Campus – Media City

It had all the aspects that I was hoping for and none of the ones I feared.  I didn’t want to just do ‘a course on seo and social media’… I wanted the course that would add value to my skillset.

When you leave University and/or Further/Higher Education, the question usually is… “What experience do you have?”… This is usually followed by an answer consisting of erms, buts and opportunity.  In other words, doing your best to prove you are willing to learn. read more

Social Media Marketing for the Haters.

27 November 2014

Tapping the Social Media apps on my phone has become more of a habit than a conscious decision. Whether it’s to check out the persistent notifications for a picture I clicked ‘like’ on days ago; or to answer a private group message about a friend’s birthday meal. I no longer need to simply wonder how an old friend is doing, as their profile picture and status updates will tell the story of their relationships, hobbies and interests. Status updates can be akin to a diary extract; often telling us a lot more than we care to know. read more

Social Media and SMEs – It’s not so scary!

7 May 2014

Working on a business assistance project for small and medium enterprises we hear time and time again from businesses that they know they need to be using social media but “I’m too old for all that”, “there are so many different sites I don’t know which ones are right for me” or “I’ve given it a go but I can’t see any obvious gains”. As someone who before my current role, has only used social media in a personal capacity, studying on the Search and Social Media Marketing course has made me realise that getting social media right will take some effort but there are definite benefits. read more

Using social media to advertise boring products.

7 May 2014

Cones as you may have realised aren’t interesting, they’re not funny, sexy, or appealing in any way, how then do you market one to the general public?

Cones

As a manufacturer of traffic management products we’re not exactly on trend, or in high demand. Basically cones are boring, and as a business to business company we didn’t think social media would benefit us in any way. After starting the Search and Social Media Marketing course though I thought why not try setting up a twitter and see where it gets us. read more