Optimisation : using SEO to make an exhibition of yourself6 May 2015
I’ve always learnt quicker using analogy, picturing new concepts against familiar ones based on previous experience. So with this in mind, and based on a thirty year career in the events industry this is my attempt to explain Search Engine Optimisation (SEO) and website optimisation against the backdrop of organising an exhibition stand at a trade show.
Whilst working at The Brighton Centre, I’ve seen exhibitors turn up at show with fabulous stands which twinkle and shine. Amazing graphics and multi-coloured carpet tiles; sound effects; scantily clan women pacing around clutching brochures; over enthusiastic sales men and women intimidating the casual passer-by.
I’ve also seen stands which look like they were designed on the back of a packet of fags. Tired graphics; sales staff working hard on reaching the next level of Candy Crush on their phones; chipped and scruffy furniture; last year’s brochures with a sticky label slapped over the date.
So think about your stand (website) from the visitors (users) perspective and you will understand some basic SEO and website optimisation concepts.