I’ve always learnt quicker using analogy, picturing new concepts against familiar ones based on previous experience. So with this in mind, and based on a thirty year career in the events industry this is my attempt to explain Search Engine Optimisation (SEO) and website optimisation against the backdrop of organising an exhibition stand at a trade show.
Whilst working at The Brighton Centre, I’ve seen exhibitors turn up at show with fabulous stands which twinkle and shine. Amazing graphics and multi-coloured carpet tiles; sound effects; scantily clan women pacing around clutching brochures; over enthusiastic sales men and women intimidating the casual passer-by.
I’ve also seen stands which look like they were designed on the back of a packet of fags. Tired graphics; sales staff working hard on reaching the next level of Candy Crush on their phones; chipped and scruffy furniture; last year’s brochures with a sticky label slapped over the date.
So think about your stand (website) from the visitors (users) perspective and you will understand some basic SEO and website optimisation concepts.