Posts tagged: #SSMM

Social Media Recruitment and a beginner’s take on #SEO

20 April 2016

social media recruitment

As a recruiter I have gone through a journey. Gone are the days where I could solely rely on newspapers and company websites to find and attract talent. Although these methods are still used, with the growth of the Internet and social media combined with a competitive market, I recognise that social media recruitment is an essential tool to finding top talent. Not only do I recognise this, I am excited by this!

How do we know this?

A global social recruiting survey completed by LinkedIn found that more than 50% of jobseekers now use social media to assist them in their job searches. With this in mind, it is important to understand and develop a social media recruitment strategy. Not only is social media an important recruitment tool to attract and source top quality candidates, it’s also an exciting opportunity to create and develop your digital presence. read more

Search and Social Media Marketing Course: Class of 2015

10 December 2015

10 Weeks of Search and Social Media Marketing

SSMM7

The SSMM class after their final session

This year’s Search and Social Media Marketing Course was brought to a close on the 5th of November, after 9 weeks of all things digital marketing. The evening was a celebration of the work and dedication demonstrated by our professional cohort throughout the programme.

Optimisation : using SEO to make an exhibition of yourself

6 May 2015

I’ve always learnt quicker using analogy, picturing new concepts against familiar ones based on previous experience. So with this in mind, and based on a thirty year career in the events industry this is my attempt to explain Search Engine Optimisation (SEO) and website optimisation against the backdrop of organising an exhibition stand at a trade show.

Whilst working at The Brighton Centre, I’ve seen exhibitors turn up at show with fabulous stands which twinkle and shine. Amazing graphics and multi-coloured carpet tiles; sound effects; scantily clan women pacing around clutching brochures; over enthusiastic sales men and women intimidating the casual passer-by. read more

Why I chose the Search & Social Media Marketing Course

27 November 2014

Hmmm… So, which course?  These were my initial thoughts.  Do I do a long distance course or do I stay close to home and come to the building.  By opting for the SSMM (Search and Social Media Marketing) at Media City, I now know, I made the perfect choice.

salford university media city

University of Salford Campus – Media City

It had all the aspects that I was hoping for and none of the ones I feared.  I didn’t want to just do ‘a course on seo and social media’… I wanted the course that would add value to my skillset.

When you leave University and/or Further/Higher Education, the question usually is… “What experience do you have?”… This is usually followed by an answer consisting of erms, buts and opportunity.  In other words, doing your best to prove you are willing to learn. read more

Social Media Marketing for the Haters.

27 November 2014

Tapping the Social Media apps on my phone has become more of a habit than a conscious decision. Whether it’s to check out the persistent notifications for a picture I clicked ‘like’ on days ago; or to answer a private group message about a friend’s birthday meal. I no longer need to simply wonder how an old friend is doing, as their profile picture and status updates will tell the story of their relationships, hobbies and interests. Status updates can be akin to a diary extract; often telling us a lot more than we care to know. read more

“Inside Rolls-Royce” on Channel 4

8 May 2014
Inside Rolls-Royce

Rolls-Royce

“Take the best that exists and make it better” 

These were the words of Sir Henry Royce, one half of the Rolls-Royce auto-mobile empire. “Inside Rolls-Royce” is a new documentary on Channel Four which examines what goes on behind the scenes of this exclusive company. It reminds me of a quote from my former head teacher Mrs A.K. Agwu. “Whatever is worth doing, is worth doing well” – one that has stood me in good stead over the years. It has also helped me maintain my resolve to continuously make advancements in every facet of my life. read more

Social Media – it’s great to be sociable !

8 May 2014

Where do you turn when your business slows down or reaches a point where it stops growing? Well that is the question I asked myself, working on an organic vineyard in the beautiful south west of France and a in a wine shop in Hale, a few months ago. Well grab a glass of wine, sit back and look no further guys, organic marketing and social media are the answer.

Nowadays, most social businesses don’t use their capacity to their advantage. It’s easy to employ a marketing company, spend a lot of money, and not see any results. A friend of mine has a successful optical instruments online business and decided to outsource his Google ads campaign to a marketing company. After 6 months of paying high management fees he decided to end it and he saw no difference in his sales or website visits. This is why I went out there and studied SEO at the University of Salford as you are never better served then by yourself. read more

Social Media and SMEs – It’s not so scary!

7 May 2014

Working on a business assistance project for small and medium enterprises we hear time and time again from businesses that they know they need to be using social media but “I’m too old for all that”, “there are so many different sites I don’t know which ones are right for me” or “I’ve given it a go but I can’t see any obvious gains”. As someone who before my current role, has only used social media in a personal capacity, studying on the Search and Social Media Marketing course has made me realise that getting social media right will take some effort but there are definite benefits. read more

Comply Direct – an exercise in keyword strategy

28 November 2013

A Direct method of Compliance online

Comply Direct are a government approved compliance scheme for UK organisations obligated by the Packaging Waste Regulations and the Waste Electrical and Electronic Equipment (WEEE) Regulations.

We are a trusted and expert business and compliance partner for over 800 companies in the UK so Comply Direct have made it our aim to develop an online presence to ensure that searchers get exactly what they are looking for when making compliance and guidance queries into search engines and on social media. read more

Why Community Counts!

28 November 2013

As a Marketer working at Magma Digital Ltd, a PHP Web Development agency building bespoke business critical systems, the power a Community has, is becoming increasingly apparent . One of the greatest aspects surrounding the programming language, PHP, is the Community that it has created – across the world there are many user groups organised to support PHP Developers.

Magma Digital play a key role in the organisation of the annual PHP Conference in Manchester, PHP North West (PHPNW). The Conference is run by developers, for developers, the aim of the Conference is to improve the web industry through new innovations and the improvement of developers skills. PHPNW is one of the largest PHP Conferences in the UK alongside PHPUK in London and PHPNE in Newcastle. read more