How We Started Out
UK Swimwear was started just over five years ago as a website for browsing, shopping and choosing all your items of beachwear and swimwear. Founded by the team at UK Tights, UK Swimwear was launched as a supplement to our summer business. UK Tights sees their busiest periods around Christmas, so to help bring in more business, we launched UK Swimwear.
One great part about launching a second site is that most of the lessons we learned around websites and SEO helped us to build a website’s profile immediately. But with UK Swimwear, we ran into more obstacles after our launch.
Where Things Went Wrong
Originally operating under the name UK Beachwear, our site had plenty of links from many different sites, but unfortuantely with Google’s Panda and Penguin updates, these link were deamed junk or spam. Recovering from the Penguin and Panda algorithm changes meant learning a very important lesson about SEO and how to run a business. Quality over quantity.
Many of these links came from sites with very little content and authority and we had to concentrate on dissavowing all of these before rebuilding, but once we removed a lot of this poisonous linking, our goal was to get a handful of links from only the very best sources. We moved towards the biggest fashion blogs and even the online editions of newspapers as well as .edu sites.
How UK Swimwear Recovered
These kinds of sites have immense authority with search engines and as such, they are the place to be when it comes to building your own profile on Google, Bing, Yahoo and other search engines.
After moving to a new site and starting to build from scratch, we eventually learned how to carefully curate links back to our site by offering quality content such as blog posts to our partners and we almost immediately started out with a better position than our previous site had been at in a couple of years.
UK Swimwear is continuing to climb by using this as our key strategy. We develop our site and our content carefully and instead of asking for a whole bunch of cheap links, we carefully court and talk to the big fashion bloggers to get a good and fair exchange by sending them samples or writing articles for them. This is how UK Swimwear first begin to regrow and it’s our continued strategy for the future.