Social influence: this time it’s personal10 April 2013
The benefits of social learning
My name’s Zoe Breen and I’m producer of the WebWise a BBC* website which promotes adult digital literacy.
I’m also a blogger for Manchester Girl Geeks a group which aims to engage women and girls with science and technology.
Having produced websites for the BBC for 12 years I felt it was time I had a look at how my counterparts in the third sector and commercial worlds use search and social media marketing techniques.
A major perk of attending the Search and Social Media Marketing professional course at the University of Salford was the opportunity to network with people from a wide range of backgrounds.
I got to benefit from the knowledge of a public relations expert, someone working at a creative agency, marketing professionals, a local authority media manager and the UK’s foremost Yorkshire pudding blogger!
The Search and Social Media LinkedIn group set up for the course has been a great forum for asking questions, debating issues and sharing knowledge and ideas.
Experiments in generating social capital
It was a post in the LinkedIn group by fellow student Liezl Hesketh that got me thinking about the value of my personal social media activity.
Liezl highlighted a news piece from online magazine TechCrunch which reported that airline Cathay Pacific were offering free business lounge access to anyone who could prove they had earned a score of 40 or more on social influence website Klout.
I hadn’t checked my Klout account for a while so was delighted to see that I had a score of 46. Not only did I qualify for business lounge access, but that I had the basis of my end of course presentation.
Looking back at my social media activity, I realised that I had employed a variety of techniques over the years to boost my rating on social influence websites like Klout and PeerIndex – sites that generate a score reflecting your reach and activity across a number of social media platforms.
Raise your personal web profile at low to no cost
Here are my top tips for boosting your personal web presence:
- Plug your social media accounts into Klout or PeerIndex to keep an eye on your progress.
- Set yourself targets, get your first 1,000 Twitter followers or aim to join the 500+ club on LinkedIn.
- Use Twitter to engage with people who share your interests – follow, reply, favourite, retweet.
- Create lists as a way to group related Twitter accounts to follow trends in a specific field.
- Use a tool like paper.li to automatically generate an online newspaper from your Twitter list or other social media platforms.
Connect with me on Twitter as @ZoeEBreen and on LinkedIn
*Views expressed here do not represent those of my employer.