This year’s Search and Social Media Marketing Course was brought to a close on the 5th of November, after 9 weeks of all things digital marketing. The evening was a celebration of the work and dedication demonstrated by our professional cohort throughout the programme.
The extremely popular search and social media marketing course is broken into two parts, the foundation and the professional levels delivered in sequence. The foundation level consists of 4 weeks of teaching, and is led by Alex Fenton. Offering an introduction to SSMM and covers how search engines work, keyword planning, onsite optimisation, integrated search and social media marketing, PPC, and website user experience.
The professional part of the course is hosted by Aleksej Heinze and explores SSMM in greater detail. Covering Strategic and operational campaign management, advanced SEO, social media techniques, link building, in depth social media, and campaign reporting. The class get the opportunity to write a fully optimised blog on our dedicated SSMM blog at the end of the course. This year’s titles include…‘Can you teach an old dog new tricks’ ‘Are silver surfers social media gold’ and ‘Dominate the digital world with these 5 free digital tools’.
As part of the search and social media marketing course we are joined by industry speakers every week, sharing their knowledge and experience with the group. Helping to reinforce what has been discussed in the taught segment of the evening, whilst relating it to their own professional experiences. Having speakers at the forefront of the digital industry ensures attendees are receiving the very latest in digital thinking, alongside the latest trends. Here is this year’s line-up.
Week 1: Nikki Stasyszn Digital marketing manager (Mobedia)
Week 2: Phil Morgan Head of Search (Delineo)
Week 3: Rebecca Rae (Reason Digital)
Week 4: Richard George (MEC Global)
Week 5: Paul Jaspar (Fast Web Media)
Week 6: Paul Delaney (Fire Cask)
Week 7: David Nicoll Social Media Manager (UP Search Digital)
Week 8: Greg Ashton, (Reason Digital)
Week 9: Phil Wright, (MediaCOM I-Lab North )
The course will be run again starting on the 18th February at Media City; we will once again be joined by leading industry speakers discussing the latest in digital marketing. You can now secure your place on our dedicated course page. We also offer a distance learning package, ideal for busy professionals unable to commit to the full 10 week programme, the course is filmed and sent out to distance learners weekly. They also get the opportunity to join the class on week 4 and 10, to meet with course tutors, network and present their work.
Due to growing demand we will be hosting a one day Digital Marketing Strategy Course, exploring the process of creating a fully integrated digital marketing strategy. The course is structured into three sections ‘where are we now’, ‘where do we want to be’ and ‘how do we get there’. The practical one day course held at Salford University will provide attendees with the latest tools and techniques to feel confident in creating and implementing their own strategy. At the end of the day delegates will get the opportunity to present their strategy and gain feedback from other professionals.