Search & Social Media Marketing Training
Digital marketing course from the University of Salford
It was face down on the physiotherapist’s couch that I had my SSMM epiphany. It was about week 4 of the course and the physio was talking about his own website and trying to improve its ranking. He had recently done some training in New York learning a technique that was not widely available in […]
Read more.....I have been writing news pages for my company website www.homes4u.co.uk for the last couple of years and dabbling in Social Media with no real firm plan in place. I knew that content was important for improving search engine results and was under the impression the work I had been putting in was good. My […]
Read more.....Once upon a time there lived an Internet whose pages were bursting with whichever keywords and phrases the user deemed important for rankings – this was essentially SEO web design, albeit in it’s primitive stages. Fast forward to the present day and SEO web design has become a much more complex, multi-faceted feature of the […]
Read more.....Student Accommodation in Cape Town and other South African cities is scarce. So, how does attending an Search and Social Media Marketing (SSMM) course in Salford lead to starting up a company to find student accommodation in Cape Town? And, more importantly, finding a solution to the student accommodation crisis in South Africa? What is the […]
Read more.....Although I’m a content writer I’m also expected to lead Soap Media’s social media marketing campaigns and, naturally, I’m Copywriting for SEO – page rankings are always in mind. Some established Copywriters lament the new generation and complain about where the talent’s gone, but Copywriting with Google’s algorithms in mind is now the way of things, and content is primarily about SEO, […]
Read more.....I’ve always learnt quicker using analogy, picturing new concepts against familiar ones based on previous experience. So with this in mind, and based on a thirty year career in the events industry this is my attempt to explain Search Engine Optimisation (SEO) and website optimisation against the backdrop of organising an exhibition stand at a trade […]
Read more.....I joined the Search & Social Media Marketing course to gain a greater understanding of why it is so important to have an online digital presence. Throughout the duration of the course, I have learnt about many aspects of digital marketing from the basics of social media to advanced Search Engine Optimisation (SEO) strategies. digital […]
Read more.....As of April 2014, OFCOM reports the number of adults in the UK to be using social media at around 66% – with nearly all of these (98%) using a search engine as an information source. With this information the importance of Search Engine Optimisation knowledge (SEO) doesn’t need to be debated; it’s hugely important […]
Read more.....Search Engine Optimisation (SEO) is extremely important for any business and their website, yet SEO careers have no easy entry point nor clearly defined route on how to get a job in SEO. I’m at a point in my SEO time-line where I need to implement some important tasks (my 4 ‘top tips’) in order to maximize my potential for employment within […]
Read more.....It appears that according to Google, Social Media and small businesses is a combination that does not lead to ecommerce purchases in travel related business, and they are not even useful for promoting brand awareness! The web page that seems to suggest this is called “The Customer Journey to Online Purchase”. This page allows you […]
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