Digital marketing and SEO – the ten commandments

By Mar.24, 2016

The Search and Social Media Marketing course at Salford University has some brilliant SEO and digital marketing tips . Small businesses like mine need to be able to market themselves online. We all know we have to be at the top of the rankings to get noticed. Here are the ten most important lessons we’ve learned so far:

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Search and Social Media Marketing Course: Class of 2015

By Dec.10, 2015

10 Weeks of Search and Social Media Marketing This year’s Search and Social Media Marketing Course was brought to a close on the 5th of November, after 9 weeks of all things digital marketing. The evening was a celebration of the work and dedication demonstrated by our professional cohort throughout the programme.

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Key Areas of SEO From A Web Designer

By Nov.24, 2015

Coming from a web design background, the course has offered me a great insight into the world of search and social media marketing and how I can adapt the skills within my business and for my clients. I would highly recommend the course and I hope this blog helps you decide whether this it’s right […]

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Digital marketing strategy audit – turning ideas into action

By Nov.24, 2015

Over the past 5 weeks on the Salford Uni course we’ve listened to our tutor and 5 industry speakers share more than 300 slides of the latest digital marketing goodness. Question is, how do we use these tools in the real world of limited time, people and budgets?  To investigate, I’ve done a digital marketing strategy audit. My […]

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What is SEO?

By Nov.04, 2015

Search Engine Optimisation (SEO) and Search seems to be defined by crises – first came the dreaded Google updates petting zoo, then we survived mobilegeddon, and we’re currently living under the reign of King Content. But what’s coming next? And how can we prepare for it? In this post, Rob from Provident Insurance shows us […]

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Dominate the digital world with these five free digital tools!

By Nov.04, 2015

So you’ve heard the news, the digital sector is slowly taking over the world and the industry is now worth zillions of British Pounds. But how do you carve a slither, or maybe even a slice, of this big fat juicy cake for yourself? Check out these free, simple and highly-effective digital tools to ensure you […]

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5 ways small businesses can make big impact with #SEO

By Nov.02, 2015

SEO for small businesses can be a challenge, working in a small business inevitably means you are always short for time always focused on hundreds of things at once always passionate about what you’re doing Even your job title can feel like a minefield – does Account Manager cover advertiser, marketer, receptionist, sandwich runner, tea […]

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Are silversurfers social media gold?

By Nov.02, 2015

Image copyright: (C) the Oddfellows For younger people, documenting life experiences, sharing know-how and creating rich content to share on social media seems to be second-nature. This is less so for many older people. But knowledge held by older people is precious capital that must be shared, documented and transferred to other generations. We can’t […]

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Top 3 social media benefits for SMEs

By Nov.01, 2015

Talks from tutors and industry guest speakers on the Search and Social Media Marketing course confirmed my opinion that social media benefits are growing. This is particularly the case if you want to grow a successful small and medium sized business in the UK. Have you observed the size of the phone book recently? It […]

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Six steps to better social media engagement

By Nov.01, 2015

For any business using social media channels, it is important to know what makes your target market tick and to think about how you are going to engage with them. I have recently completed the Search and Social Media Marketing course at Salford University which has given me more of an insight into digital marketing […]

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