Posts tagged: google optimising

How to make a video viral? Jonathan Berger’s STEPS in “I feel Good” campaign

7 May 2013

Have you ever wondered why certain online digital marketing campaigns go viral? As part of our MSc Marketing course at Salford Business School we created a video and tested how Jonathan Berger’s STEPS concept works in real life projects.

We were introduced to Jonathan Berger’s idea of STEPS during our Search and Social Media Marketing module guest speaker’s Denise Brooks presentation.  Berger suggested that going viral is not just luck, its science based on psychology of talk.

Jonathan Berger’s STEPS concept

The key 6 STEPS in creating a viral video using Jonathan Berger’s idea of STEPS are: read more

SEO Career – 10 Steps to Help You Get Yours Up and Running

17 November 2011

With the demand for Search Engine Optimisation (SEO) skills on the rise and the average UK salary paying £32.5k a year, it’s no wonder more and more people want a career in the SEO industry. The question is however, how do you get a job in SEO?

If you type the phrase “how to start a career in SEO” (and that’s including inverted commas!) in to Google’s web search, you are presented with over 2,500 pages of content in the search engine results page (SERP). With so many websites giving their own advice on which is the best way to begin a career in SEO, it’s hard to focus on what you really should be doing. This post covers the definitive steps you should be taking in order to maximise your employability in the SEO industry. read more