Posts tagged: University of Salford

Why I chose the Search & Social Media Marketing Course

27 November 2014

Hmmm… So, which course?  These were my initial thoughts.  Do I do a long distance course or do I stay close to home and come to the building.  By opting for the SSMM (Search and Social Media Marketing) at Media City, I now know, I made the perfect choice.

salford university media city

University of Salford Campus – Media City

It had all the aspects that I was hoping for and none of the ones I feared.  I didn’t want to just do ‘a course on seo and social media’… I wanted the course that would add value to my skillset.

When you leave University and/or Further/Higher Education, the question usually is… “What experience do you have?”… This is usually followed by an answer consisting of erms, buts and opportunity.  In other words, doing your best to prove you are willing to learn. read more

Social Media and SMEs – It’s not so scary!

7 May 2014

Working on a business assistance project for small and medium enterprises we hear time and time again from businesses that they know they need to be using social media but “I’m too old for all that”, “there are so many different sites I don’t know which ones are right for me” or “I’ve given it a go but I can’t see any obvious gains”. As someone who before my current role, has only used social media in a personal capacity, studying on the Search and Social Media Marketing course has made me realise that getting social media right will take some effort but there are definite benefits. read more

Using social media to advertise boring products.

7 May 2014

Cones as you may have realised aren’t interesting, they’re not funny, sexy, or appealing in any way, how then do you market one to the general public?

Cones

As a manufacturer of traffic management products we’re not exactly on trend, or in high demand. Basically cones are boring, and as a business to business company we didn’t think social media would benefit us in any way. After starting the Search and Social Media Marketing course though I thought why not try setting up a twitter and see where it gets us. read more

Secret Book Art: 10 Enchanting Fore-Edge Paintings

4 December 2013

At Wigan Lane Books we love interesting and unique books of character.

There are types of books that may look normal to the naked eye, but can actually have a hidden secret.

A secret that was only recently rediscovered and popularised by Colleen Theisen at the Special Collections & University Archives at the University of Iowa in the USA.

The secret in question is that a select few books actually contain hidden artworks along the fore-edge of the book.

These fore-edge paintings can only be revealed once the pages of the book have been fully fanned out. read more

Why Digital Marketers Need A Personal Blog Site

28 November 2013

When you're responsible for digital marketing for a large company, it can be hard to try out new ideas, which is why you should have a personal blog site to use as a tester

SEO & Social Media Marketing Essentials

26 June 2013

SEO & Social Media Marketing Essentials

Wednesday 24th July – Book Now

Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don’t manage your social media presence chances are your customers will manage it for you and not always in a most favourable way.

As part of the University of Salford’s commitment to delivering the best digital training available, Salford Professional Development have developed a one day ‘SEO & Social Media Marketing Essentials‘ course. This course is aimed at busy executives who want to have theoretic understanding as well as some basic hands on practical exercises which will highlight the essentials in SEO and Social Media Marketing. This knowledge will enable you to develop a better understanding of your customers behaviour online and help you to develop long term plan and implement basic techniques for management of day to day social media engagement. Working from your business objectives you will be able to draft some key performance indicators for your online presence, identify key social networks for your organisational use as well as conduct some basic Social Media Optimisation. The main focus on this course is to offer you a broad overview of search and social media marketing and help you to start working on your long term digital marketing strategy as well as plan for use of techniques. read more

How to make a video viral? Jonathan Berger’s STEPS in “I feel Good” campaign

7 May 2013

Have you ever wondered why certain online digital marketing campaigns go viral? As part of our MSc Marketing course at Salford Business School we created a video and tested how Jonathan Berger’s STEPS concept works in real life projects.

We were introduced to Jonathan Berger’s idea of STEPS during our Search and Social Media Marketing module guest speaker’s Denise Brooks presentation.  Berger suggested that going viral is not just luck, its science based on psychology of talk.

Jonathan Berger’s STEPS concept

The key 6 STEPS in creating a viral video using Jonathan Berger’s idea of STEPS are: read more

How to make your video go viral?

6 May 2013

Are you new to digital marketing and interested in launching a viral campaign? Then you could learn something from our experience in running a viral campaign as part of our Search and Social Media Marketing module. This module is shared by MSc Marketing and Salford MBA postgraduate students at Salford Business School.

Launching a viral campaign is a great cost-effective way to connect with a wide and otherwise unreachable audience. The only real barrier to entry in this context is being able to construct an engaging idea. read more

SEO – It’s football crazy

11 April 2013

I’ve seen the practise of SEO described as both an art and as a science, and indeed one of my primary considerations when enrolling on the SSMM course at the University of Salford was to ensure I received an authoritative, impartial, and academically applied grounding in the subject rather than a purely commercial one.

Tackling a new art or science project can seem very daunting though, and as the weeks rolled by and multiple layers of influence in the online marketing sphere were revealed, it dawned on me how search engine marketing has many parallels with the world of sport – the concepts of which I can understand much more easily. My sport is football (soccer, if you must), but I think the principles can be extended to virtually any sport you follow – let me know if I’m wrong! read more

Search Engine Optimisation and Me – A True Story

7 April 2011

My recent foray into the world of Search Engine Optimisation, PPC and Social Media with the Manchester digital agency Fast Web Media has been an intense and enlightening experience. 

And the Search and Social Media Marketing course at Salford has allowed me to refresh and expand my SSMM knowledge. So I thought I would use this opportunity to share a little about my experiences of starting out a career in SEO with regards to the Salford course for those who may be considering a similar path.

Getting a taste for SEO

Prior to my role with Fast Web Media, I had, like the majority, been an avid consumer of “the internet” for work, rest and play. A Wikipedia addict, a Facebook user, a mocker of Tweeters, a LiveJournal dabbler and a Geocities resident way back when, my online world previously revolved around university work, amusing memes, stalking friends on Facebook and Googling for cheap gig tickets. read more