Have you ever wondered why certain online digital marketing campaigns go viral? As part of our MSc Marketing course at Salford Business School we created a video and tested how Jonathan Berger’s STEPS concept works in real life projects.
We were introduced to Jonathan Berger’s idea of STEPS during our Search and Social Media Marketing module guest speaker’s Denise Brooks presentation. Berger suggested that going viral is not just luck, its science based on psychology of talk.
Jonathan Berger’s STEPS concept
The key 6 STEPS in creating a viral video using Jonathan Berger’s idea of STEPS are: