Posts tagged: youtube

How to make a video viral? Jonathan Berger’s STEPS in “I feel Good” campaign

7 May 2013

Have you ever wondered why certain online digital marketing campaigns go viral? As part of our MSc Marketing course at Salford Business School we created a video and tested how Jonathan Berger’s STEPS concept works in real life projects.

We were introduced to Jonathan Berger’s idea of STEPS during our Search and Social Media Marketing module guest speaker’s Denise Brooks presentation.  Berger suggested that going viral is not just luck, its science based on psychology of talk.

Jonathan Berger’s STEPS concept

The key 6 STEPS in creating a viral video using Jonathan Berger’s idea of STEPS are: read more

How to make your video go viral?

6 May 2013

Are you new to digital marketing and interested in launching a viral campaign? Then you could learn something from our experience in running a viral campaign as part of our Search and Social Media Marketing module. This module is shared by MSc Marketing and Salford MBA postgraduate students at Salford Business School.

Launching a viral campaign is a great cost-effective way to connect with a wide and otherwise unreachable audience. The only real barrier to entry in this context is being able to construct an engaging idea. read more

What are your five most effective link building strategies?

17 November 2010

Well, compiling effective link building strategies is just one area of what can only be described as a minefield when it comes to Search Engine Optimization. PJ Web Solutions are a company for whom I currently work. Whilst they have always known how important link building is, PJ Web Solutions are only now attempting to become more proactive in their approach rather than being reactive and look for a source of information that separates the "wood from the trees" when looking to develop an effective link building strategy. It is for this reason why this blog post was born, it will separate the mindless array of junk that is posted on various websites and spam emails detailing ways of building links and will focus on what I regard as the ‘Top 5 effective link building strategies. read more

#SSMM SEO and Social Media: Show me the money

16 November 2010

`Brands must be useful and confer status on the user.'