Nowadays, most social businesses don’t use their capacity to their advantage. It’s easy to employ a marketing company, spend a lot of money, and not see any results. A friend of mine has a successful optical instruments online business and decided to outsource his Google ads campaign to a marketing company. After 6 months of paying high management fees he decided to end it and he saw no difference in his sales or website visits. This is why I went out there and studied SEO at the University of Salford as you are never better served then by yourself.
Maybe now is the time to mention that this blog is written by a glamorous blonde, and so will not be full of complicated words and non-understandable long statements about how you can go in the back end of your website and change every small details and correct mistakes. Time to employ a descent IT professional. However, there are still many things you can do by yourself.
So, to get back to how you can make a massive difference in your business, social media is a great opportunity. You’re probably thinking that I’ve lost the plot, that everyone uses Facebook, Twitter, Linkedin and other social websites; but do you use them the appropriate way? Probably not or you wouldn’t be reading this post.
For a start, pay attention to what happens on the social media. Listen for what social media users are saying about your company, your competitors, and your products, why they love them, why they don’t. Don’t start guessing or thinking you know what people want, because honestly you never know what’s in anyone’s head. You can also find future trending topics, and maybe even spot new markets and products opportunities. Isn’t this great?
Now that you’ve done this, you can start populating your social media content. The great thing is by listening to others, you will now have a better idea of what to post, what will be shared, talked about and even referred to. Be the first to post an interesting and relevant news and gain more customers awareness.
To make your customers connected with your brand you need to engage with them, make them feel they matter to you. The hardest thing is that you might sometimes get negative feedback as you can’t always have happy customers, but the way you deal with them will be crucial for the rest of your social network. Breathe in, stay calm and never step out of place. The customer is –unfortunately- always king.
As you don’t get anything for free these days, social ads is a great way to spend your money. Social ads are those ads that are displayed to users who have friends that are fans of the advertised business; they aren’t excessively expensive and can draw more attention to your business and target a specific part of the population.
After you’ve made so much effort in putting yourself out there don’t forget to measure your success. By doing this every so often, you will be able to see what works and what doesn’t and with time it will become easier to use social media and you will always be the one knowing all the gossip – and hopefully spreading a few- in your industry.
I guess you are at least half way into your bottle of wine by now, so as a last note here are a few tips. Have a strategy, plan what you want to post every week or month so you don’t forget to do it. Social content needs to provide value and encourage action, your post isn’t just here to look good but also to be shared. By using social media wisely, your customers will sell your brand for you, and the best is that social media will help your business dominate the first page of Google.
If you ran out of wine by now, don’t hesitate to have a browse on here http://tour-de-belfort.com (free delivery all over the uk).
Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don’t manage your social media presence chances are your customers will manage it for you and not always in a most favourable way.
As part of the University of Salford’s commitment to delivering the best digital training available, Salford Professional Development have developed a one day ‘SEO & Social Media Marketing Essentials‘ course. This course is aimed at busy executives who want to have theoretic understanding as well as some basic hands on practical exercises which will highlight the essentials in SEO and Social Media Marketing. This knowledge will enable you to develop a better understanding of your customers behaviour online and help you to develop long term plan and implement basic techniques for management of day to day social media engagement. Working from your business objectives you will be able to draft some key performance indicators for your online presence, identify key social networks for your organisational use as well as conduct some basic Social Media Optimisation. The main focus on this course is to offer you a broad overview of search and social media marketing and help you to start working on your long term digital marketing strategy as well as plan for use of techniques.
The course will be taught by Dr Aleksej Heinze, Aleksej is a co-director for the Centre for Digital Business which is part of The University of Salford’s Business School. He currently works on an international projects Passport to Trade 2.0 which helps businesses to understand International Business Culture and develop new business opportunities in Europe using social media networks.
The course will also feature Martin Cozens who is the Managing Director for Banc Media. Based in Old Trafford, Manchester, Banc Media are a Search Engine Marketing company providing Pay Per Click & Search Engine Optimisation. They specialise in a measured & transparent approach, focussing on ROI for our clients through researched search engine marketing.
Martin Cozens: “We develop close relationships with our clients, proving to become an integral part of their business, smashing targets set by them and showing real return on investment in the products we supply and the search results they gain. Developing these relationships is what makes our business stronger and helps our team grow further to providing the very best service.”
Their clients include:
Lufthansa’s business rewards air miles scheme SACP
Cruise1st – a leading cruise holiday provider operating in the UK, Ireland & Australia
FADS.co.uk – the nationally known online furniture retailer that was on the high street in over 800 stores
Breens Solicitors – a renowned law firm operating out of Merseyside for both private and business clients.
SEO & Social Media Marketing Essentials is based and delivered at the state of the art teaching and training facilities in the heart of the UK’s Media hub at MediaCityUK, University of Salford. This cutting edge facility is on close proximity of the BBC, ITV and many other top digital and media agencies.
This course costs £299 + VAT.
Want to know more?
If you wish to enquire about this course, simply get in touch with Robert Goodison at Salford Professional Development on 0161 295 5407 or email R.Goodison@salford.ac.uk.
This course is aimed at busy executives who want to have theoretic understanding as well as some basic hands on practical exercises which will highlight the essentials in SEO and Social Media Marketing. This knowledge will enable you to develop a better understanding of your customers behaviour online and help you to develop long term plan and implement basic techniques for management of day to day social media engagement. Working from your business objectives you will be able to draft some key performance indicators for your online presence, identify key social networks for your organisational use as well as conduct some basic Social Media Optimisation. The main focus on this course is to offer you a broad overview of search and social media marketing and help you to start working on your long term digital marketing strategy as well as plan for use of techniques.
This course draws on the content used as part of the ten week evening course in Search and Social Media Marketing but does not include the level of detail necessary for senior individuals who are responsible for managing strategic plans
With the demand for Search Engine Optimisation (SEO) skills on the rise and the average UK salary paying £32.5k a year, it’s no wonder more and more people want a career in the SEO industry. The question is however, how do you get a job in SEO?
If you type the phrase “how to start a career in SEO” (and that’s including inverted commas!) in to Google’s web search, you are presented with over 2,500 pages of content in the search engine results page (SERP). With so many websites giving their own advice on which is the best way to begin a career in SEO, it’s hard to focus on what you really should be doing. This post covers the definitive steps you should be taking in order to maximise your employability in the SEO industry.
1. Start reading… Learn the basics
At first glance learning SEO seems like a near impossible task. With so much reading material available through the internet and with certain web sites charging for this privilege, it’s difficult to be sure of which material is worthwhile reading.
One thing is for sure though, you don’t have to pay to learn the basics. There is a wealth of free information out there in the form of e-books, blogs, videos, and web sites that are worth paying attention to. Google’s SEO Beginners Guide is the perfect place to start as it is written by the people who’s search engine you will be mostly optimising for. It’s a no-brainer really. Another great place to start reading up on the basics (and the more advanced) is the highly reputable and popular SEOmoz. With over 18,000 likes on Facebook and over 100,000 followers on Twitter you get the impression that they know what they are talking about. SEOmoz provide a comprehensive Beginners Guide to SEO that is easy to read and digest for people new to SEO. Both guide’s are available for download and best of all they are free!.
2. Get Advanced… Familiarise yourself with HTML code
Arguably this should be an ongoing step, and form part of your basic learnings but with the advent of WordPress and other WYSIWYG editing platforms, knowledge of HTML is no longer a pre-requisite. There will definitely come a time though when you will need to edit HTML code directly so it’s important (and often a required item on a job description) to know your way around.
3. Start Practising
The numerous ebooks, blog posts and learning materials you have accumulated in steps 1 and 2 may leave you a little overwhelmed. They say practice makes perfect, so now would be a great time to piece together your understanding of SEO by getting your hands dirty and putting it into practice. You could either build a site, and experiment with the different SEO tactics you have learned to date, to attempt to get it to the top of the SERPs or create a personal blog in a platform like WordPress and start practising from a content creation angle. If you’ve got friends in business who have a web site, offer them some free SEO advice. Small businesses and charities that are on a tight budget will be more open to listening to some free advice and may even let you have a go at optimising their website… for free of course.
Tip: For some real-world work experience, check out the Analysis Exchange. They offer a great opportunity for people to develop their web analytics skills, a sure-fire way to boost your CV.
4. Keep Listening
Search engine algorithms are constantly evolving and there are always opinions and new techniques worth listening to. If your “beginners handbooks” are gathering dust, swap them with some more advanced reading materials, found on sites such as Search Engine Land and SEOBook to stay abreast of the latest insights and to generally stay sharp. Moreover, it is advisable to visit Google’s Webmaster Guidelines as these are updated quite regularly whenever they make tweaks to their algorithm.
Tip: Keep an eye on Matt Cutts’ Blog – he regularly hosts Q & A sessions on new Google algorithm changes.
5. Just dive in
Get involved with discussions; which include answering questions on Q & A forums and being involved with relevant groups/threads on forums and commenting with your own opinions on other blog posts. Don’t just comment “great post”, elaborate, give your opinions and ask further questions. SEOmoz, SEObook, and Matt Cutts blogs are definitely ones you should consider bookmarking. Quora is a question and answer website, where anyone can ask a question and anyone can answer. Many industry professionals are actively involved so you never know, the likes of Rand Fishkin could be answering your questions! The Warrior Forum is a highly popular marketing forum where you can find people talking about anything from programming to mobile marketing and just about anything in between.
6. Attend a course
So far all of your knowledge has come from the sources available on the internet which is great, I mean it hasn’t cost you a penny. However, you can’t exactly put this down on a CV can you? Although there isn’t actually an official SEO certification available, and probably won’t be for the foreseeable future, there are SEO courses out there. But which one should you choose? Well a lot of these courses are aimed at businesses rather than individuals starting up on their own and the majority of the courses only run for one day.
From personal experience, Salford University’s Search and Social Media Marketing Course is a must for anyone starting out in the SEO world either as an individual or as an established company. Not only do you get free refreshments and sandwiches, you get 1st class lecturing from the head of Salford Business school, guest speakers from the marketing industry, and official US based global leader SEMPO training course material. This course is sure to give you the knowledge to stand out from the crowd.
Tip: For an “at a glance” comparison of the courses available in SEO & Inbound Marketing bookmark this great post from the David Naylor blog.
7. Engage in Social Media
Chances are you are quite active on Facebook already, but for more professional social media activity, recommendations include Twitter, LinkedIn and more recently Google Plus. Google Plus has amassed around 40 million users and the majority of these are “first movers” that are heavily involved in the tech industry. This has led to a very active core of users posting regular digital marketing blogs and updates. All of these social media tools will provide you with great sources of SEO information.
TIP: Many SEO jobs will require social media optimisation (SMO) as part of the job role, so it makes sense to be actively involved and have an understanding of how they work so you can show off your knowledge in an interview.
8. Speak to Industry Professionals
Contact industry professionals and ask them for their advice. Ask them how they started out, they may reveal something that you could use to propel your career.
Mark Johnson, a Digital Insight Consultant at Latitude kindly took the time out to offer some industry advice for this post… “If you plan on building a website, before you do make sure you have a strategy and a clear goal of what you set out to achieve. Don’t rush in and always do your market research”. He also adds a bit of technical advice by saying, “Make sure your website is hosted in the right place (UK clients = UK IP address) and is URL friendly”. A great tip that should be applied to step 3 in this post .
Tip: A great place to meet industry professional in person is via the Manchester SEO (meetup). This meetup provides a fantastic opportunity to talk to like minded people who can offer you advice and point you in the right direction.
9. Apply for jobs
Now with all the SEO knowledge, tools and self generated experience you have developed it’s time start applying for jobs. Finding that perfect first job isn’t that easy. In fact your first job might not specifically be in SEO. For example, the requirements to become a PPC executive aren’t quite as demanding becoming an SEO executive. However, by being a PPC executive you can build up the experience and develop certain skills such as keyword research, analytics, & reporting that are required to be an SEO executive.
Tip: Now for when you get selected for an interview check out this blog post for an idea of what questions to expect.
10. Don’t just stop there….
Always look for ways to continually develop yourself no matter what level of knowledge and skills you have. It’s a competitive field out there so you must continually grow and stay fresh. You can achieve this by constantly engaging in the steps covered in this post, over and over again. You could even concentrate on one area such as the increasingly important link building and become an expert in that area.
In a recent SEOMoz Whiteboard Friday session, the topic was exactly what we’re discussing here – so for a visual representation of some of the topics covered, and to give this post one final element of depth you can view that below!
Each one of these steps could actually warrant their own detailed post but this is a summary of the key steps an SEO newbie should take. Sure, there are more which is the beauty of the SEO industry. The learning possibilities are almost endless. However, by following these 10 steps anyone’s arsenal will be well equipped with vital SEO weapons that employers look for and will ask about in an interview.
It would be interesting to know what you think about the steps covered in this post. If you are already in the SEO field, what first steps did you take and did any of these steps apply to you? Please feel free to comment below.
Leading lights from the region’s new media industry have joined forces with academics in the North West to produce a groundbreaking new course designed to improve search and social media marketing skills.
The University of Salford Business School course in Search and Social Media Marketing is aimed at both individuals and businesses keen to boost their chances of getting their websites on the first page of Google’s rankings. Moreover, delegates will develop skills in using websites as a business tool focussing on delivering return on investment.
It’s the first in the UK to earn accreditation from the global leader the US-based SEMPO Institute and is the result of a unique collaboration between leading figures in the Manchester digital marketing industry — including PushOn, Latitude and Mediaedge:cia — and the university.
The 10-week evening course
The 10-week evening course, which has been developed so that it will appeal to both business owners and professionals alike, has been put together following research in the digital sector.
Simon Wharton, Managing Director of PushON, said:
“This course is going to bring the knowledge of those in the trenches on a level with those in academia and will give great exposure to anyone wanting to update or develop their Search and Social Marketing skills.”
And Richard Gregory, Chief Operations Officer of Latitude, adds:
“Search and Social Marketing is an industry that has experienced exponential growth over the past decade — a course that allows delegates to reflect on the past and prepare for the dynamic future is exactly what is needed.”
Leading to a recognised qualification, the course will also feature plenty of input from industry speakers from the region. It will offer business users a chance to understand the cutting edge techniques required to get their businesses in front of a huge market of potential customers.
It will feature material developed by SEMPO — a global non-profit organization serving the search engine marketing industry. Katie Donovan, Managing Director of the SEMPO Institute, says:
“We are delighted that Salford Business School has selected to use our online courses as support material for this class. A relationship with such an innovative university as Salford enables us to further our charter of educating the next generation of search marketing professionals.”
Open evening for the Search and Social Media Marketing course
A special open evening for the Search and Social Media Marketing course took place on July 29 at 5.30 pm at room 516 in the Maxwell Building at the University of Salford.