Posts tagged: media

Social Media – it’s great to be sociable !

8 May 2014

Where do you turn when your business slows down or reaches a point where it stops growing? Well that is the question I asked myself, working on an organic vineyard in the beautiful south west of France and a in a wine shop in Hale, a few months ago. Well grab a glass of wine, sit back and look no further guys, organic marketing and social media are the answer.

Nowadays, most social businesses don’t use their capacity to their advantage. It’s easy to employ a marketing company, spend a lot of money, and not see any results. A friend of mine has a successful optical instruments online business and decided to outsource his Google ads campaign to a marketing company. After 6 months of paying high management fees he decided to end it and he saw no difference in his sales or website visits. This is why I went out there and studied SEO at the University of Salford as you are never better served then by yourself. read more

The Power of Social Media in Events Marketing

27 November 2013

We are all aware that social media plays a key role in marketing and business communications. Through growing up in a generation where everything was discussed online, whether it be homework, love interests or music, it was evident that online social networking had provided the general public with an opportunity to reinvent themselves entirely from behind a computer screen. The new quick and easy method of converting through an instant messenger, uploading photos and finding out information, without having to visit the local library, was revolutionary. Everything became easier. People could communicate with each other from anywhere in the world – and from this, millions of potential customers became accessible. read more

SEO & Social Media Marketing Essentials

26 June 2013

SEO & Social Media Marketing Essentials

Wednesday 24th July – Book Now

Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don’t manage your social media presence chances are your customers will manage it for you and not always in a most favourable way.

As part of the University of Salford’s commitment to delivering the best digital training available, Salford Professional Development have developed a one day ‘SEO & Social Media Marketing Essentials‘ course. This course is aimed at busy executives who want to have theoretic understanding as well as some basic hands on practical exercises which will highlight the essentials in SEO and Social Media Marketing. This knowledge will enable you to develop a better understanding of your customers behaviour online and help you to develop long term plan and implement basic techniques for management of day to day social media engagement. Working from your business objectives you will be able to draft some key performance indicators for your online presence, identify key social networks for your organisational use as well as conduct some basic Social Media Optimisation. The main focus on this course is to offer you a broad overview of search and social media marketing and help you to start working on your long term digital marketing strategy as well as plan for use of techniques. read more

#SSMM SEO and Social Media: Show me the money

16 November 2010

`Brands must be useful and confer status on the user.'