Posts by salfordbizsch

Legal Marketing: Our Development since SSMM

7 April 2017

5 Key Points of Progression

In both 2014 and in 2016, members of the team at Wildings Solicitors have joined The University of Salford in MediaCityUK for the SSMM course. For Solicitor Director, Kid Harwood, who attended SSMM in 2014, the course reaffirmed just how much of a pivotal role legal marketing would play in the development of the legal sector.


Kid Harwood - legal marketing George Crane - legal marketing



Getting involved with the communities in which we work is extremely important to us at Wildings. Seeing The University of Salford offering real value to businesses in the North West is something we found extremely heartening and is one of the reasons we were keen for our staff to rejoin in 2016.

Away from the SSMM course, Wildings have been involved with some great events at The University of Salford. KickFactor, launched at Creative Entrepreneur, was a Wildings Solicitors sponsored competition that took place in Media City in April 2016. The event saw young entrepreneurs from the business school competing for a one thousand pound investment in their business ventures.


IVA Advice and IVA Debt Advice SEO for X-Debt

17 November 2016

IVA Advice and IVA Debt Advice SEO

Company introduction

X-debt is a debt company dealing mainly IVAs (Individual Voluntary Arrangements) a form of debt management and IVA debt advice . The company relies on introducers of new business which can be expensive. The aim of this SEO work is to try increase the amount of business through the company website and improving the google rankings will help with this.


Digital Marketing for Law firms: The Basics

16 November 2016

In the legal sector, reputation means everything. Word of mouth recommendations have secured client instructions at law firms for decades. Provide a quality service and you will be rewarded by having previous clients point their friends, family and colleagues in your direction should they ever require a solicitor.

Word of mouth recommendations will undoubtedly continue to play a prominent role in the decision making process of those looking for a solicitor. However, as the business landscape evolves and clients demand different experiences, failing to keep up with the curve could prove costly. Getting the fundamentals of digital marketing for law firms correct is something firms of all size should be investing in.

In this blog post we will discuss the basics of digital marketing for law firms, highlight some useful tools and prove why investing your time (and maybe money) into digital is absolutely key.

The three key areas we will cover are:

  • SEO
  • Social Media
  • PPC


How to get high quality backlinks?

15 November 2016

It is a well known fact that getting high quality backlinks for your site is one of the hardest elements of search engine optimisation (SEO). But, if done well it can set you apart from your competitors. However, the main challenge remains –  how to get high quality backlinks.

So, what is a backlink?  How to get high quality backlinks?

Well a backlink is quite simply a link from another site back to yours. They are important for SEO as they signal to search engines that your site is trustworthy and contains good noteworthy content. However, with Google’s penguin update you need to make sure that links coming to your site are high quality. Links should be from good quality relevant web pages and not spammy link farming sites…


Social media campaigns: don’t FAIL!

21 April 2016

Understanding your goals and achieving a return on investment (R.O.I.) is crucial when embarking on a social media campaigns. There are so many different perceptions of “success” when it comes to social media that you could easily invest a large budget into a campaign and fail to achieve your goals – We did and we were left feeling pretty stupid!!

social media campaigns - didn't think that one through


Getting Started with Google Analytics

21 April 2016

Whether you have a blog, E-commerce site or try to sell new cars using the power of the internet like me, then the SSMM course at Salford University will teach you that Google Analytics will be key. It will help you to distinguish what sinks or swims and help you to understand your website visitor traffic.

So where do you start with Google Analytics?

Create an account for you and your website here or get an existing user to add permissions for your login and you’ll be able to see the incredibly useful and anonymous tracking data Google Analytics collects for visits to your website including

  • Location
  • Device type (mobile, tablet, desktop)
  • Operating system
  • Screen resolution
  • Internet provider
  • Age
  • GenderGoogle Analytics meme sudden clarity clarence reads i just installed google analytics now i can see everything
  • Language

Along with many other values to ultimately understand your audience so you can target and optimise your website whether you’re selling or creating content.

It may take a while, but spend a little time familiarising yourself with the toolbar at the side. It has taken me around ten weeks to remember all the different options and hidden treasures that can be found.


What is Digital Marketing? #passion4digital

20 April 2016

What is digital marketing after all?

So, couple of years ago now I had a fancy website designed, which to all intents and purposes was not my intention at all at the time.

I contacted a local web design guy, his website looked great and I liked his style, he was pretty cool.  He was enthusiastic, confident and he knew a damned sight more than me about this whole website design game.

We met and I presented him with my idea, all I wanted was a little website, nothing too flash, just a gentle introduction into the worldwide web but an hour later, I’m not quite sure what I’d agreed to, but it sounded great! What a guy!


Social Media Recruitment and a beginner’s take on #SEO

20 April 2016

social media recruitment

As a recruiter I have gone through a journey. Gone are the days where I could solely rely on newspapers and company websites to find and attract talent. Although these methods are still used, with the growth of the Internet and social media combined with a competitive market, I recognise that social media recruitment is an essential tool to finding top talent. Not only do I recognise this, I am excited by this!

How do we know this?

A global social recruiting survey completed by LinkedIn found that more than 50% of jobseekers now use social media to assist them in their job searches. With this in mind, it is important to understand and develop a social media recruitment strategy. Not only is social media an important recruitment tool to attract and source top quality candidates, it’s also an exciting opportunity to create and develop your digital presence.


Digital Marketing Help for Small Businesses

31 March 2016

Do you own a small business and struggle with your digital marketing?

I can sympathise, empathise and advise. Help is available for most small businesses.

Repairs by post team

Me, Hannah and my husband Jonathan

Our small business RepairsByPost has gone from a traditional bricks and mortar business to an online business within the last year. It was the scariest thing we have ever done. ‘Our’ is myself and by husband, and that alone has its own tribulations. (You can read more on my blog post about working with my husband).


Digital marketing and SEO – the ten commandments

24 March 2016
Get ahead in SEO and digital marketing

CC by hin255 from

The Search and Social Media Marketing course at Salford University has some brilliant SEO and digital marketing tips . Small businesses like mine need to be able to market themselves online. We all know we have to be at the top of the rankings to get noticed. Here are the ten most important lessons we’ve learned so far: