Posts about: seo

Social Media Recruitment and a beginner’s take on #SEO

20 April 2016
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social media recruitment

As a recruiter I have gone through a journey. Gone are the days where I could solely rely on newspapers and company websites to find and attract talent. Although these methods are still used, with the growth of the Internet and social media combined with a competitive market, I recognise that social media recruitment is an essential tool to finding top talent. Not only do I recognise this, I am excited by this!

How do we know this?

A global social recruiting survey completed by LinkedIn found that more than 50% of jobseekers now use social media to assist them in their job searches. With this in mind, it is important to understand and develop a social media recruitment strategy. Not only is social media an important recruitment tool to attract and source top quality candidates, it’s also an exciting opportunity to create and develop your digital presence.

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Digital Marketing Help for Small Businesses

31 March 2016
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Do you own a small business and struggle with your digital marketing?

I can sympathise, empathise and advise. Help is available for most small businesses.

Repairs by post team

Me, Hannah and my husband Jonathan

Our small business RepairsByPost has gone from a traditional bricks and mortar business to an online business within the last year. It was the scariest thing we have ever done. ‘Our’ is myself and by husband, and that alone has its own tribulations. (You can read more on my blog post about working with my husband).

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Digital marketing and SEO – the ten commandments

24 March 2016
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Get ahead in SEO and digital marketing

CC by hin255 from freedigitalphotos.net

The Search and Social Media Marketing course at Salford University has some brilliant SEO and digital marketing tips . Small businesses like mine need to be able to market themselves online. We all know we have to be at the top of the rankings to get noticed. Here are the ten most important lessons we’ve learned so far:

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Key Areas of SEO From A Web Designer

24 November 2015
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paul doyle

Coming from a web design background, the course has offered me a great insight into the world of search and social media marketing and how I can adapt the skills within my business and for my clients. I would highly recommend the course and I hope this blog helps you decide whether this it’s right for you.

SEO Key Areas

Having some knowledge of SEO marketing you would think, “Why is he on this course?” but after 9 weeks I’ve learnt that there’s much more than a few input of keywords needed to improve your marketing on and off you’re website. The key areas I found most helpful to develop my marketing strategy are as followed.
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What is SEO?

4 November 2015
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What is SEOSearch Engine Optimisation (SEO) and Search seems to be defined by crises – first came the dreaded Google updates petting zoo, then we survived mobilegeddon, and we’re currently living under the reign of King Content. But what’s coming next? And how can we prepare for it?

In this post, Rob from Provident Insurance shows us how we can forecast what’s coming next by looking back at what’s come before, and provides his top tips for future-proofing your site and its content.

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Can you teach an old dog new SEO tricks?

1 November 2015
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SEO tricks: Can you teach an old dog new SEO tricks?

It was face down on the physiotherapist’s couch that I had my SSMM epiphany.

It was about week 4 of the course and the physio was talking about his own website and trying to improve its ranking. He had recently done some training in New York learning a technique that was not widely available in the UK. He obviously had the makings of some great content and I suggested he get it on his website and have a think about optimising it for some of the more unusual keywords. We also talked about Search Engine Optimisation (SEO) tricks in general and the many different tools out there that he could use to improve his website and in particular its position on Search Engine Results Pages (SERPs).

It was good to feel that I was starting to make sense of a world I had only stepped into a few weeks previously! Read more…..

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Search and Social Media: a Beginner’s view

31 October 2015
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I have been writing news pages for my company website www.homes4u.co.uk for the last couple of years and dabbling in Social Media with no real firm plan in place. I knew that content was important for improving search engine results and was under the impression the work I had been putting in was good.

My posts read well and doubled up as press releases. It was only recently, when I was looking at our ranking on search engines, that I discovered we were no longer top of the page for what I would expect to be our key search terms.

So, the question was where do I start? 

My background is Estate Agency not marketing or web design. I like to think I am quite computer literate and I have a good understanding of social media but where my knowledge had gaps was Search Engine Optimisation (SEO). I didn’t want to be reliant on the advice of website designers so I decided to research a Search and Social Media Marketing course.

Search and Social Media: homes4u SEO

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Finding Student Accommodation in Cape Town

7 May 2015
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The Room Link

Student Accommodation in Cape Town and other South African cities is scarce.  So, how does attending an Search and Social Media Marketing (SSMM) course in Salford lead to starting up a company to find  student accommodation in Cape Town?  And, more importantly, finding a solution to the student accommodation crisis in South Africa?  What is the best way to use search and social media when starting an internet business?

If TheRoomLink was conceived on the SSMM course, it was born on a late winter’s day in a cosy hotel bar in Ilkley.  We’d had a few ideas for internet businesses based around the sharing economy.  The idea we liked best was flexible renting.  The idea was simple.  Some people have spare space; they need income and other people need accommodation.

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Optimisation : using SEO to make an exhibition of yourself

6 May 2015
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I’ve always learnt quicker using analogy, picturing new concepts against familiar ones based on previous experience. So with this in mind, and based on a thirty year career in the events industry this is my attempt to explain Search Engine Optimisation (SEO) and website optimisation against the backdrop of organising an exhibition stand at a trade show.

Whilst working at The Brighton Centre, I’ve seen exhibitors turn up at show with fabulous stands which twinkle and shine. Amazing graphics and multi-coloured carpet tiles; sound effects; scantily clan women pacing around clutching brochures; over enthusiastic sales men and women intimidating the casual passer-by.

I’ve also seen stands which look like they were designed on the back of a packet of fags.  Tired graphics; sales staff working hard on reaching the next level of Candy Crush on their phones; chipped and scruffy furniture; last year’s brochures with a sticky label slapped over the date.

So think about your stand (website) from the visitors (users) perspective and you will understand some basic SEO and website optimisation concepts.

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Get a Job in SEO – 4 Tips for Beginners

6 May 2015
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Search Engine Optimisation (SEO) is extremely important for any business and their website, yet SEO careers have no easy entry point nor clearly defined route on how to get a job in SEO.  I’m at a point in my SEO time-line where I need to implement some important tasks (my 4 ‘top tips’) in order to maximize my potential for employment within the SEO industry.

Get a Job in SEO Tips for Beginners

Get a Job in SEO Tips for Beginners

My story isn’t your typical one that begins with a foundation in web design. I came from a degree in Audio Technology, to starting a photography business, to now studying SEO, PPC (Pay-Per-Click advertising) and Digital Marketing.

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